Responsibilities

• Execute high-profile photo assignments documenting agency initiatives, emergency responses, executive leadership, and statewide public programs.
• Master advanced lighting, composition, and technical styling across a variety of challenging environments, including conferences, tourism events, festivals, and other photography situations.
• Perform expert post-production editing, color correction, and retouching using the Adobe Creative Cloud suite or other to meet strict publication standards.
• Conceptualize, script, shoot, and edit short-form and long-form video content optimized for specific platforms (includinglnstagram Reels, TikTok, YouTube).
• Translate complex agency policies and programs into accessible, visually compelling, and engaging public-facing video narratives.
• Integrate motion graphics, subtitles, audio mixing, and on-screen text to ensure all videos are highly engaging and fully accessible (ADA compliant).
• Lead and work with the creative and digital agencies in the production of still and digital images for the Louisiana Office of Tourism visual library.
• Design, implement, and maintain the agency's centralized digital library, establishing strict folder hierarchies and standardization protocols.
• Enforce robust metadata frameworks, ensuring every image and video file is properly tagged, keyworded, geolocated, and labeled with copyright/release documentation.
• Streamline the retrieval process for internal staff, media outlets, and public records requests, ensuring historical agency assets are securely archived and easily searchable.

Requirements

• Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• Six years of full-time experience in any field plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• A bachelor's degree plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• An advanced degree in public relations, marketing, communications, journalism, or English plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
• EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Benefits

• Insurance Coverage More information can be found at https://info.groupbenefits.org/
• Parental Leave – Up to six weeks paid parental leave
• Holidays and Leave – State employees receive the following paid holidays each year:
• New Year's Day
• Martin Luther King, Jr. Day,
• Mardi Gras,
• Good Friday,
• Memorial Day,
• Independence Day,
• Labor Day,