Responsibilities

• The Director of Marketing and Public Relations plans and directs the marketing and public relations programs at USC Sumter, including the dissemination of news and information concerning USC Sumter, its faculty, staff, and student body, both internally and externally. The Director of Marketing and Public Relations reports directly to the Campus Dean and is a key member of the University leadership team and manages all marketing and public relations functions.
• The Director will: · Create content, manage the scheduling of posts, and track social media data on all platforms. · Work directly with the Assistant Dean of Enrollment Management to create effective communications plans for each stage of the admissions cycle. (Salesforce and Target X experience preferred). · Develop and implement a strategic marketing plan based on current market trends. · Manage third-party marketing relationships and proactively seek opportunities for additional partnerships. · Track and report Google Analytics for website and digital marketing effectiveness. · Coordinate and manage the dissemination of news and information concerning USC Sumter · Approve and assist in the design and production of all circulated brochures, pamphlets, posters, and printed material concerning university programs · Serve as campus Web Master and photographer.
• Job Duties
• Assist faculty and staff in promoting various activities of USC Sumter, writes speeches, reviews and approves all printed programs, publications, and media projects prior to being released to the public.
• Write and distribute news releases utilizing various public information media. Maintain communication with media, in consultation with the Dean of the University, as the official spokesperson for USC Sumter.
• Serves as Web Master for USC Sumter and is responsible for the information contained on the USC Sumter Web Site.
• Manages marketing and advertising functions, working closely with Admissions Services Department, and serves as ex-officio chair of the Marketing and Public Relations Committee.
• Serves as managing editor of all publications, e-newsletters, Viewbooks, and other regular publications. Assist in the design and production of all externally circulated collateral pieces presentations and commercials used to publicize programs or activities, pamphlets, posters and printed material concerning institutional operations and programs.
• Take photographs of various USC Sumter events and maintain an electronic file of photographs for use in promotional activities and displays.
• Manages the budget for marketing and public relations.

Requirements

• A bachelor’s degree and 2 or more years of experience is required, which may be substituted by an equivalent combination of certification, training, education, and/or experience.
• Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
• Bachelor’s Degree in English, Journalism, Mass Communication, Public Relations, Marketing or related area preferred.
• Knowledge/Skills/Abilities: Requires knowledge of printing processes including layout and design with the ability to develop specifications to produce publications internally and externally. Must be proficient with Windows, Microsoft Office including Microsoft Publisher, and be familiar with other graphic design programs such as Adobe Creative Suite. Must have some experience in photo journalism.

Preferred

• Salesforce and Target X experience preferred.

Benefits

• health and life insurance, generous paid leave and retirement programs.