Responsibilities

• Lead the optimisation of promotions, campaigns and bonus activity across Sportsbook and Casino.
• Analyse performance to understand which offers and mechanics are delivering against their objectives.
• Identify inefficient or underperforming activity and recommend improvements to targeting, mechanics, rewards and timing.
• Identify opportunities to scale or further improve successful promotions.
• Define and monitor KPIs including promotional cost, participation, conversion, retention, engagement and player value.
• Assess the incremental impact of promotional activity to understand the true value generated.
• Establish a strong test-and-learn approach using A/B testing, control groups and experimentation.
• Work with CRM, BI, Product and other teams to improve promotional targeting and personalisation.
• Identify opportunities to use player behaviour, preferences and value to determine the most relevant offer, reward and timing.
• Support the development of automated promotional decision-making and personalised journeys.

Requirements

• Experience in promotions, bonusing, CRM, commercial analytics, player analytics or a related optimisation role.
• Experience within Sportsbook, Casino, iGaming or a similar digital industry.
• A highly analytical and data-driven mindset with strong commercial judgement.
• Experience evaluating campaign or promotional performance against clear objectives.
• A strong understanding of segmentation, targeting and personalisation.
• Experience with experimentation and test-and-learn methodologies.
• An understanding of how automation and machine learning can support marketing and promotional decision-making.
• The ability to translate complex data into clear, actionable recommendations.
• Strong stakeholder management and cross-functional collaboration skills.

Preferred

• Love digging into data to understand why something performed the way it did.
• Think commercially and balance player appeal with measurable business value.
• Are curious, challenge assumptions and look for opportunities to improve.
• Enjoy testing ideas, learning from results and iterating.
• Think about incrementality and whether promotions genuinely change player behaviour.
• Are excited by personalisation, automation and the future of promotional strategy.
• Turn insight into action rather than simply reporting on performance

Benefits

• Competitive salary and benefits
• Opportunities to learn, grow, and develop
• A creative, collaborative team environment
• Silverspin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.