Responsibilities

• Own the promotional strategy and execution across EE One Up (Rewards), PAYG and Connected, delivering activity that drives customer loyalty, engagement and commercial performance.
• Lead the EE One Up promotional roadmap and investment strategy, ensuring promotional spend delivers maximum customer value, supports NPS improvement and reduces customer churn.
• Develop and maintain a clear promotional calendar across Rewards, PAYG and Connected, balancing short-term trading opportunities with long-term commercial objectives.
• Create robust business cases for promotional activity, defining commercial targets, customer outcomes and investment rationale for governance approval.
• Translate customer, competitor and market insights into promotional recommendations that improve customer value and drive sustainable growth.
• Own end-to-end go-to-market delivery, coordinating activity across Trading, Media, Partnerships, Marketing, Channels and Base teams to ensure successful execution.
• Track promotional performance, conduct post-campaign reviews and use data-led insight to continuously improve future promotional effectiveness.
• Identify and test innovative promotional mechanics, reward propositions and engagement initiatives that create differentiation and competitive advantage.
• Build strong relationships across all levels of the organisation, influencing stakeholders and securing alignment on promotional priorities and investment decisions.
• Support the development of best practice across the Promotions function, contributing to a high-performing and collaborative team culture.

Requirements

• Strong stakeholder management and influencing skills, with the ability to build relationships, align priorities and drive outcomes across cross-functional teams and stakeholders at all levels.
• Strong analytical capability, using data, customer insight and market trends to inform commercial decisions, promotional recommendations and new ideas.
• Proven experience leading end-to-end go-to-market delivery, working across commercial, marketing, trading and operational teams to successfully execute promotional activity and customer propositions.

Preferred

• Experience developing and delivering promotions, customer propositions or commercial strategies within a consumer-facing organisation.
• Experience within telecommunications, loyalty, rewards, mobile, broadband, utilities or other subscription-based consumer sectors.
• Strong commercial acumen, with experience developing business cases and evaluating investment decisions.
• Experience managing promotional calendars, trading activity or customer engagement programmes across multiple channels.
• A continuous improvement mindset, with experience identifying opportunities, testing new approaches and improving performance.

Benefits

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme
• You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.