Project Lead, eCommerce
Norwalk, CT (Unknown)
Posted 10 days ago
Job Summary
Own end-to-end eCommerce merchandising and optimization on the site, driving conversions and personalized experiences across campaigns and SEO initiatives.
- Lead site management and merchandising across homepage, category pages, and campaigns.
- Develop A/B testing strategies and CRO to improve conversion rate and AOV.
- Collaborate with UX, development, and global teams on SEO and performance reporting.
Job Description
Responsibilities
- Site Management
- Manage day-to-day merchandising of the eCommerce site including homepage, category pages, and promotions.
- Optimize product sorting, navigation, and discoverability.
- Execute merchandising strategies aligned with campaigns and inventory.
- Analyze product performance and customer behavior.
- Partner with creative teams to maintain a strong brand experience.
- Manage review platform Yotpo
- Product activation
- CRO & Personalization
- Analyze customer journeys to identify friction points.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 3–7+ years of eCommerce or digital experience.
- Strong experience with merchandising, SEO, and CRO.
- Proficiency in analytics tools like Google Analytics.
- Experience with eCommerce platforms.
- Strong analytical and communication skills.
Benefits
- Full-time employees receive a complete benefits package, including:
- 401(k) with employer match
- Medical, Dental, and Vision benefits
- Company-paid Life and Disability Insurance
- Flexible Time Off
- Paid Holidays
- Employee wine discounts and special offers
- Company-paid WSET Certification
- Ongoing personal and professional development opportunities
Direct Wines
Direct Wines Ltd is an International independent wine merchant with a current turnover of £350m. Direct Wines Ltd launched its first non-UK business in 2007 and currently has operations in the following countries: USA AustraliaUKDirect Wines Ltd owns Laithwaite's Wine and Averys in the UK. These businesses are operated independently and are responsible for sourcing and marketing their own range. The company employs approx. 1,000 people globally and has always been dynamic and innovative. The first in the world to employ flying winemakers, well trained young Australians hired to turn French grapes into modern wine.We own and operate a number of our own vineyards and wine making facilities in the UK, France, USA and Australia. “We enjoy what we do. When I started I could make no money. For years I was convinced treats like holidays would never happen. So I decided I'd do my daily job, my business, in as enjoyable a way as possible. Then I wouldn't need holidays. I am still enjoying it. The fun keeps us going. And it rubs off on customers too. They like talking to happy people. I hope that whenever anyone at Laithwaites has the choice ‘shall I do this the boring way, or the enjoyable way?’ they know which way to go.” Tony Laithwaite, founderTo join our successful and dedicated team please see our vacancies page for current opportunities: https://bit.ly/3sZQFtJ
