Programmatic Performance Management

New York City, NY (Hybrid)

$92K/yr – $138K/yrMid Level1+ years expFull time

Posted 11 days ago

Job Summary

You will own the delivery and optimization of programmatic reporting and performance for DIRECTV partnerships across OTT/CTV, coordinating with cross-functional teams to drive revenue and educate stakeholders.

  • Own reporting in Looker and external platforms
  • Drive pacing, optimization, and performance recommendations

Job Description

Responsibilities

  • Responsible for reporting and daily management in our internal (Looker) and external platforms (SSP and Ad Serving Technology) for partnerships inclusive of local and resellers.
  • Work closely with Programmatic Account Management and Diversified Demand teams to support client requests, and general capability inquiries based on client’s criteria, KPIs, and targeting parameters.
  • Manage and closely monitor DIRECTV’s programmatic performance to ensure optimal delivery, provide recommendations, and maximize revenue across our programmatic product suite.
  • Develop deep understanding of DIRECTV’s programmatic OTT/CTV offering, strategy, best practices, capabilities, and products to educate and evangelize both internally and externally serving as a programmatic subject matter expert.
  • Work closely with the DSP Partnership’s Lead to build and maintain partner pacing reports in DIRECTV’s reporting tool.
  • Collaborate closely with SSP Partnerships to monitor inventory quality, signal strength, bid density, and demand performance.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent experience).
  • 1 – 4 years of experience in digital advertising, media, or related internship experience.
  • Basic understanding of programmatic advertising concepts (RTB, PMP, programmatic guaranteed).
  • Outstanding troubleshooting, analytical, and problem-solving abilities.
  • Ability to work well with others and collaborate cross-functionally in a fast-paced environment.
  • Strong experience working in MS Office and Excel including, PPT, pivot tables and manipulation of large data sets.
  • Strong written and oral communication skills.
  • Exceptional organizational skills, while paying close attention to detail.
  • Demonstrate ability to continuously learn and incorporate feedback to improve workflows and processes.
  • Prioritize work based on strategic value and manage multiple account challenges at the same time.
DIRECTV logo

DIRECTV

At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere. We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings. Learn more about our offerings at DIRECTV.COM and follow us @DIRECTV on Instagram, TikTok, Facebook and X. To learn more about DIRECTV's culture and what it's like to be an employee, follow us at @WeAreDIRECTV on X and Instagram. And stay up to date with our @DIRECTVNews handle on X.

Founded in 1994
El Segundo, California, USA
15K employees (821 in marketing)

Salaries

Posted range

$92K/yr – $138K/yr

Taken straight from the job posting.

See all DIRECTV salaries

Headcount Trend

Current headcount: ~15.2K

Recent News

DIRECTV logo

Programmatic Performance Management

DIRECTV · New York City, NY · Hybrid