Responsibilities

• Program Messaging & Positioning: Partner with Program Management to understand products, target classes, underwriting appetite, differentiators, and go-to-market priorities; Translate program features and competitive advantages into clear messaging frameworks, value propositions, launch narratives, and campaign themes; Support new program launches and refreshes by shaping positioning, messaging, and audience-facing content strategies.
• Multi-Channel Content Creation: Write, edit, and continuously improve content for websites, landing pages, articles, blogs, email campaigns, nurture journeys, paid media (PPC/SEM), print collateral, partner assets, presentations, video scripts, and sales enablement materials; Adapt messaging by audience, funnel stage, distribution partner, and program lifecycle while maintaining brand consistency; Develop content that supports both awareness and conversion across organic, paid, partner, and sales-assisted channels; Optimize content for both traditional search behavior and AI-driven search and answer experiences.
• Testing, Optimization & Performance: Collaborate with Digital Marketing and Marketing Automation to test headlines, calls to action, landing pages, email messaging, ad variations, and nurture flows; Use performance data (traffic, rankings, engagement, CTR, open rates, conversion rates, and lead quality) to refine messaging and improve results; Apply SEO, SEM, UX, and analytics insights to enhance discoverability, readability, and conversion performance.
• Cross-Functional Collaboration & Workflow: Partner with Program Management, Sales, Digital Marketing, Marketing Automation, design, compliance, and external stakeholders to deliver accurate, timely content; Manage content priorities and workflows across multiple concurrent program initiatives and launch timelines; Review and update technical, product, compliance, and training materials to improve clarity, accuracy, and usability; Maintain content standards aligned with brand voice, regulatory requirements, and business objectives.

Requirements

• 4+ years of experience in content marketing, copywriting, marketing communications, product marketing, journalism, or a related field.
• Demonstrated experience creating and optimizing content across digital and traditional channels.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone by audience and channel.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred.

Preferred

• Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
• Strong preference for experience in the Property & Casualty insurance industry, including carriers, agencies, brokerages, MGAs, wholesalers, Insurtech’s, or program-focused organizations.
• Experience in underwriting, production, brokering, claims, or related insurance functions is a plus.
• Experience writing for AI-influenced search environments and using AI-assisted tools responsibly.