Responsibilities

• Partner with Program Management to understand products, target classes, underwriting appetite, differentiators, and go-to-market priorities.
• Translate program features and competitive advantages into clear messaging frameworks, value propositions, launch narratives, and campaign themes.
• Support new program launches and refreshes by shaping positioning, messaging, and audience-facing content strategies.
• Write, edit, and continuously improve content for websites, landing pages, articles, blogs, email campaigns, nurture journeys, paid media (PPC/SEM), print collateral, partner assets, presentations, video scripts, and sales enablement materials.
• Develop content that supports both awareness and conversion across organic, paid, partner, and sales-assisted channels.
• Optimize content for both traditional search behavior and AI-driven search and answer experiences.
• Collaborate with Digital Marketing and Marketing Automation to test headlines, calls to action, landing pages, email messaging, ad variations, and nurture flows.
• Use performance data (traffic, rankings, engagement, CTR, open rates, conversion rates, and lead quality) to refine messaging and improve results.
• Apply SEO, SEM, UX, and analytics insights to enhance discoverability, readability, and conversion performance.