Responsibilities

• Executes enrollment communication tactics, including Slate queries and recipient lists, emails, letters, mailing lists, text-message audiences, social media target lists and related deliverables.
• Builds, schedules and quality-checks communications to ensure content, audience criteria, timing, personalization and suppression rules are accurate before launch, with the assistance of the supervisor.
• Develops procedures and guidelines for the execution of campaign tactics in CRM (Slate) and other systems.
• Sets up templates, standard content blocks, and individual email messages in email systems (Slate, DotDigital).
• Monitors and reports on the performance of current campaign tactics, discusses changes, and makes agreed upon adjustments.
• Reviews past performance and researches new approaches to identify successes, opportunities and recommendations for future campaigns.
• Schedules and executes departmental tactics for academic and support units.

Requirements

• A Bachelor’s degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred

• Experience using a CRM or email platform to build audiences/queries and execute communications. Slate experience is strongly preferred.
• Proficient in Microsoft Office 365, including SharePoint, OneDrive and Teams.
• Ability to analyze campaign results, troubleshoot processes and recommend practical improvements.
• Strong project management and organizational skills, with the ability to manage multiple deadlines and stakeholders.
• Experience with strategic communications and/or marketing campaign development.

Benefits

• This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses.