Responsibilities

• Defining strategy for implementing and sustaining long-term governance of SFMC across UR teams.
• Contributing to the strategic implementation of our Forward campaign marketing and communications plan to activate and sustain fundraising and engagement momentum.
• Fortifying internal communication infrastructure for UR in support of the division’s strategic priorities.
• Manage OAC staff as well as freelance and vendor partnerships.
• Positioning the OAC as an interdependent and collaborative partner to colleagues across the division, OMC and campus, and as a committed contributor to campus-wide communication priorities.
• Lead alignment across communications frameworks to maximize UR’s effectiveness in its engagement, cultivation and stewardship activity while maintaining a personal commitment to university and UR values.

Requirements

• Education: Bachelor’s degree from an accredited college or university.
• Experience: Seven (7) years of professional communications or marketing experience.
• Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.
• Knowledge of principles and practices of marketing and brand management.
• Knowledge of writing, editing, and proofreading.
• Skill in oral and written communication.
• Skill in the use of Microsoft Office products.
• Ability to multitask and prioritize assignments.
• Ability to multitask while demonstrating a commitment to customer service.

Preferred

• Bachelor's degree in communications, journalism, public affairs, marketing or a related field; master's degree preferred.
• Prior experience with the University of Maryland or a similar higher education institution, particularly in interfacing with internal and external UMD constituents and understanding its alumni and donor audiences.
• Exceptional ability to translate complex concepts into compelling, audience-centered messaging.
• Demonstrated expertise in integrated marketing and communications strategy, including campaign planning, audience segmentation, constituent engagement, multichannel communications and storytelling.
• Strong consultation, facilitation, and interpersonal skills, with the ability to build trusted relationships, influence without direct authority, and collaborate effectively across a large, complex organization.
• Demonstrated leadership, sound judgment, diplomacy, and discretion, including the ability to foster productive relationships with diverse internal and external stakeholders.
• Experience working in higher education advancement, including direct support for marketing and communications, alumni relations, constituent engagement and/or senior leadership.
• Experience developing communications strategies, messaging frameworks, editorial plans, executive presentations and multichannel marketing campaigns that support institutional priorities and constituent engagement.
• Experience establishing communications governance, editorial standards, operational workflows and business processes within a large, decentralized organization, including organizational change initiatives.
• Experience implementing or administering enterprise marketing automation platforms—preferably Salesforce Marketing Cloud—including audience segmentation, customer journey development, email marketing, communications governance, analytics and performance measurement.