Responsibilities

• Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio, connecting docks, displays, peripherals, software solutions, and security into an integrated ecosystem around the PC, with a heavy emphasis on SMB.
• Develop integrated demand generation campaigns that convert demand into pipeline, opportunities, adoption, and revenue.
• Manage product marketing and campaign briefs from strategy through execution, including audience, asset, channel, timing, budget, and KPI requirements.
• Activate across digital, social, email, channel, events, HP.com, and other paid and owned programs.
• Optimize media, content, messaging, and asset deployment based on campaign performance and conversion outcomes.
• Track campaign KPIs and business impact, and recommend actions to scale, improve, or stop based on performance.
• Coordinate agencies and creative production, and support market and channel activation with content and asset playbooks and partner-ready assets.
• Project manage workspace and performance marketing deliverables.
• Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan, and deliver critical GTM and sustaining marketing assets to enable sales and establish KPIs for regular reports across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscape, establish workspace differentiators and value propositions, and lead development of key messages, narratives, and KSPs.

Requirements

• 6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
• 4+ years in B2B-related work.
• Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
• Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
• Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
• Strong business acumen and deep understanding of product, sales, marketing, budget, and execution constraints.
• Ability to create and leverage product and performance marketing frameworks to operationalize and drive consistency of narrative, launch deliverables, activation, and measurement.
• Aptitude to synthesize data, insights, research, and campaign performance to develop business cases and improve customer product fit and conversion.

Preferred

• MBA or equivalent experience preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview https://hpbenefits.ce.alight.com/)