Product & Solutions Marketing Manager - Integrated Marketing

Chicago, IL (On-site)

$60K/yr – $101K/yrMid Level2+ years expFull time

Posted 10 days ago

Job Summary

Own the end-to-end product marketing lifecycle from market insight to go-to-market execution, translating research into positioning, messaging, and launch plans that drive adoption and revenue.

Define customer segments, personas, and buying groups using market and behavioral data.
Collaborate with product, sales, and marketing to develop positioning, messaging, and sales enablement materials.
Lead product launch planning, cross-functional coordination, and performance measurement of KPIs.

Job Description

Responsibilities

Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
Develop product launch plans that align with marketing strategies and business objectives.
Coordinate cross-functional activities that support go-to-market execution and product adoption.
Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

Requirements

2 or more years of relevant experience required.
Knowledge of product marketing, market research, and go-to-market strategy development.
Strong analytical skills with the ability to interpret market, customer, and performance data.
Excellent written, verbal, and presentation communication skills.
Ability to collaborate effectively across product, sales, marketing, and client-facing teams.

Preferred

Relevant degree preferred.
Experience developing product positioning, messaging, and sales enablement materials preferred.
Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.

Benefits

Vizient has a comprehensive benefits plan! Please view our benefits here: http://www.vizientinc.com/about-us/careers

Vizient

3.5 Glassdoor

Vizient, Inc., the nation’s largest provider-driven healthcare performance improvement company, provides solutions and services to more than two-thirds of the nation’s acute care providers and more than one-third of ambulatory providers. Vizient offers proprietary data and analytics to deliver unique clinical and operational insights and a contract portfolio representing $156 billion in annual purchasing volume enabling the delivery of cost-effective care. With its acquisition of Kaufman Hall in 2024, Vizient expanded its advisory services to help providers achieve financial, clinical and operational excellence. Headquartered in Irving, Texas, Vizient has offices throughout the United States. Learn more at www.vizientinc.com.

Founded in 1977

Irving, Texas, USA

6.9K employees (152 in marketing)

www.vizientinc.com

59% recommend to a friend

61% CEO approval