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LastPass logo
4 months ago

Senior Growth Product Marketing Manager

LastPass

USA (Remote)Full time$90K/yr – $100K/yr
Amphenol Communications Solutions logo
4 months ago

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5 months ago

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5 months ago

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TikTok logo
6 months ago

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Netflix logo
6 months ago

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6 months ago

Product Marketing Manager

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6 months ago

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3,363 jobs
LastPass logo

Senior Growth Product Marketing Manager

LastPass

USA (Remote)

$90K/yr - $100K/yrIn-houseFull-timeSenior level
4 months ago
Amphenol Communications Solutions logo

Lead Product Marketing Manager – Power Solutions

Amphenol Communications Solutions

Pennsylvania, USA (On-site)

In-houseFull-timeSenior level7+ years exp.
4 months ago
Clay Labs logo

Product Marketing (GTM)

Clay Labs

New York, USA (Hybrid)

$180K/yr - $230K/yrIn-houseFull-timeSenior level8+ years exp.
5 months ago
Signal and Strand logo

Senior Global Product Marketing Manager

Signal and Strand

El Segundo, CA (Hybrid)

$150K/yr - $175K/yrIn-houseFull-timeSenior level7+ years exp.
5 months ago
TikTok logo

Product Marketing Manager, TikTok Operations

TikTok

Los Angeles, CA (On-site)

$89K/yr - $209K/yrIn-houseFull-timeSenior level5+ years exp.
6 months ago
Netflix logo

Associate Ads Product Marketing Manager

Netflix

New York, USA (On-site)

$161K/yr - $245K/yrIn-houseFull-timeMid level5+ years exp.
6 months ago
Schneider Electric logo

Product Marketing Manager

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Nashville, TN (On-site)

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6 months ago
Qualytics logo

Product Marketing Manager

Qualytics

USA (Remote)

In-houseFull-timeMid level5+ years exp.
6 months ago
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LastPass logo
LastPass

Senior Growth Product Marketing Manager

USA (Remote)

$90K/yr – $100K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Own the trial lifecycle engine to lift conversion by designing data-driven messaging and onboarding experiments across email, in-product touchpoints, and lifecycle campaigns.

  • Growth Ownership: Design and test multi-channel onboarding and messaging to improve trial-to-paid conversion.
  • Cross-Functional Collaboration: Align with Product, UX, Marketing, and CX to deliver cohesive trial experiences and GTM alignment.

Job Description

Responsibilities

  • Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
  • Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
  • Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
  • Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
  • Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

Requirements

  • Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
  • Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
  • Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
  • Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
  • Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
  • Strong problem-solving skills and a self-starter mindset
  • Fluency with AI tools to support growth marketing, experimentation, and data analysis

Benefits

  • Remote-first culture
  • Competitive compensation
  • Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
  • Parental leave
  • Comprehensive health coverage , including dependents
  • Home office setup support
  • LastPass Families free account for up to 5 members
  • Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
  • Peer-to-peer recognition through Motivosity
  • Employee Assistance Program for well-being support
LastPass logo

LastPass

LastPass is a leading identity and password manager, making it easier to log in to life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach. Learn more via www.lastpass.com.

Founded in 2008
Boston, Massachusetts, USA
784 employees (74 in marketing)
www.lastpass.com

Salaries

Posted range

$90K/yr – $100K/yr

Taken straight from the job posting.

See all LastPass salaries

Marketing Team

Marketing Team Size
54 (7% of company)
Median Career Experience
14 years
Median Tenure
3.3 years

People

Marketing Leadership

Jordan Sher
Jordan Sher
Vice President, Marketing
At the company for 1 year 9 months
EVAN GOLDBERG, M.A.
EVAN GOLDBERG, M.A.
Vice President Product Marketing
At the company for 2 years 4 months
Ashley Langford
Ashley Langford
Head of Marketing Technology
At the company for 10 months
Courtney Krueger
Courtney Krueger
Head of Global Demand Generation
At the company for 1 year 10 months

Traffic Signals

Monthly Visitors
22.8M
Monthly Google Ads Budget
$255.6K
Traffic Source Mix
Search
19.7%
Direct
77.4%
Referral
2.3%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~782

Recent News

UK fines LastPass over 2022 data breach impacting 1.6 million users
Dec 11, 2025 • BleepingComputer
LastPass hammered with £1.2M fine for 2022 breach fiasco
Dec 11, 2025 • theregister.com
UK fines LastPass £1.2 million for data breach affecting 1.6 million people
Dec 11, 2025 • The Record from Recorded Future News
LastPass Brings Secure Access to Businesses and Individuals Alike With New Capabilities in 2025
Dec 10, 2025 • Yahoo Finance
How LastPass Rebuilt Trust in the Digital Age
Dec 9, 2025 • WIRED
LastPass Is Offering Up to 50% Off Its Paid Plans for Black Friday
Nov 21, 2025 • CNET
LastPass Phishing Campaign Informs Users of Phony Death Notifications
Nov 6, 2025 • KnowBe4
LastPass Reports Settlement With Data Breach Class
Nov 5, 2025 • Law360
LastPass Canadian Consumer Privacy Class Action
Nov 3, 2025 • Yahoo Finance
LastPass Strengthens Its Security for a New Era of Cyber Threats
Oct 31, 2025 • PCMag
LastPass warns of a new phishing campaign involving death certificates and a nefarious email that demands you reply to it if you're not dead
Oct 28, 2025 • PC Gamer
Phishing emails target LastPass users
Oct 27, 2025 • SC Media
Evil scam targets LastPass users with fake death certificate claims
Oct 27, 2025 • TechRadar
LastPass ‘digital will’ phishing attack uses fake death certificate emails
Oct 27, 2025 • PCWorld
LastPass Warns ‘Are You Dead?’ Master Password Hack Attacks Ongoing
Oct 25, 2025 • Forbes
Phishing Alert: Scammers Exploit LastPass Legacy Account Recovery
Oct 25, 2025 • PCMag
LastPass Warns About CryptoChameleon Campaign Targeting Master Passwords
Oct 24, 2025 • CyberInsider
Fake LastPass death claims used to breach password vaults
Oct 24, 2025 • BleepingComputer
LastPass Warns Of Hack Threat, Says ‘Do Not Change Master Password’
Oct 17, 2025 • Forbes
LastPass, Bitwarden spoofed in ongoing phishing campaign
Oct 16, 2025 • SC Media
Phishing Alert: Fake ‘LastPass Hack’ Emails Spreading Malware
Oct 16, 2025 • GBHackers News
Cyberattackers Target LastPass, Top Password Managers
Oct 16, 2025 • Dark Reading | Security
Beware of Fake 'LastPass Hack' Emails Trying to Trick Users Into Installing Malware
Oct 16, 2025 • CyberSecurityNews
LastPass Warns Customers It Has Not Been Hacked Amid Phishing Email Scam
Oct 16, 2025 • Infosecurity Magazine
LastPass Warns of Impersonation Attacks Using Fake Breach Alerts
Oct 15, 2025 • CyberInsider
LastPass: Fake password managers infect Mac users with malware
Sep 22, 2025 • BleepingComputer
LastPass Threat Intelligence Team Identifies Large-Scale Malware Campaign Targeting Mac Users via Fraudulent GitHub Pages
Sep 22, 2025 • Yahoo Finance
LastPass warns macOS users of fake GitHub repos distributing Atomic infostealer malware
Sep 22, 2025 • SC Media
Malicious GitHub pages lure MacOS users into installing Atomic infostealer
Sep 22, 2025 • Help Net Security
Widespread Infostealer Campaign Targeting macOS Users
Sep 22, 2025 • Security Week
Here’s how potent Atomic credential stealer is finding its way onto Macs
Sep 22, 2025 • Ars Technica - All content
Hacker Targets Mac Users Looking for LastPass Downloads on Search Engines
Sep 22, 2025 • PCMag.com - Technology Product Reviews, News, Prices & Tips
Fake LastPass GitHub Repos Spread Mac Infostealer Malware
Sep 19, 2025 • CyberInsider
LastPass Warns of Fake Repositories Infecting macOS with Atomic Infostealer
Sep 19, 2025 • The Hacker News
LastPass Review: Excellent Apps and Free Dark Web Monitoring With a Caveat
Sep 18, 2025 • PCMag
LastPass Completes IRAP Assessment, Expanding Trust and Security for Government and Enterprise Customers
Sep 18, 2025 • Latest News
Exclusive: LastPass CEO warns password industry must evolve
Sep 17, 2025 • SecurityBrief Australia
LastPass Review 2025: Has It Earned Our Trust?
Sep 17, 2025 • All About Cookies
LastPass Review and Pricing in 2025
Sep 12, 2025 • Security.org
LastPass Review 2025: Secure After the Data Breaches?
Sep 9, 2025 • CyberInsider
Velocity Global Rebrands as Pebl, Introducing AI-First Global Hiring Platform
Sep 9, 2025 • Pebl
Bitdefender SecurePass vs LastPass: which is better?
Sep 4, 2025 • Cybernews
Infosec products of the month: August 2025
Aug 29, 2025 • Help Net Security
300k+ Plex Media Server instances still vulnerable to attack via CVE-2025-34158
Aug 27, 2025 • Help Net Security
RoboForm vs LastPass: Which One is Better in 2025?
Aug 25, 2025 • Cybernews
New infosec products of the week: August 22, 2025
Aug 22, 2025 • Help Net Security
COMPLY Appoints Frank Roe as Board Chair
Aug 21, 2025 • Comply
LastPass, 1Password, and Bitwarden extensions are vulnerable to clickjacking attacks
Aug 21, 2025 • TechSpot
Password Managers Vulnerable to Data Theft via Clickjacking
Aug 21, 2025 • Security Week
COMPLY Appoints Frank Roe as Board Chair
Aug 21, 2025 • Morningstar.com
LastPass now supports passkeys
Aug 20, 2025 • Help Net Security
LastPass Launches Passkey Support for Seamless, Secure Access Across Devices
Aug 20, 2025 • Business Wire
DOM-Based Extension Clickjacking Exposes Popular Password Managers to Credential and Data Theft
Aug 19, 2025 • The Hacker News
What's A Good Alternative To Microsoft Authenticator For Saving Your Passwords?
Aug 13, 2025 • SlashGear.com
New infosec products of the week: August 8, 2025
Aug 8, 2025 • Help Net Security
Identity Management and Information Security News for the Week of August 8th: Semperis, BigID, Delinea, and More
Aug 8, 2025 • solutionsreview.com
LastPass just launched a tool to help security teams keep tabs on shadow IT risks
Aug 7, 2025 • IT Pro
KeePass vs LastPass: Which One Is the Winner in 2025
Aug 6, 2025 • Cybernews
Black Hat USA 2025 – Summary of Vendor Announcements (Part 1)
Aug 5, 2025 • Security Week
At Black Hat 2025, LastPass Debuts SaaS Protect to Help Small and Mid-Sized Businesses Stop Employees from Using Unapproved SaaS and AI Apps and Weak Credentials
Aug 4, 2025 • Business Wire
LastPass unveils SaaS Protect to clamp down on shadow IT, AI risks
Aug 4, 2025 • Help Net Security
LastPass can now warn or block logins to shadow SaaS apps - here's how
Aug 4, 2025 • Latest news
Gamers at risk as scammers are using malware-infected cheats and mods to steal passwords and crypto — here's how to stay safe
Aug 1, 2025 • TechRadar.com
Advent International appoints technology executive Frank Roe as Operating Partner to help accelerate growth across global portfolio
Jul 17, 2025 • Venture Capital Firms
Advent Appoints Frank Roe as Operating Partner
Jul 17, 2025 • Mergers & Acquisitions
Advent International appoints technology executive Frank Roe as Operating Partner to help accelerate growth across global portfolio
Jul 17, 2025 • Business Wire
Advent International Appoints Frank Roe as Operating Partner
Jul 17, 2025 • citybiz
Deepfakes have reshaped corporate security and culture
Jul 2, 2025 • SC Media
The 6 biggest cybersecurity breaches of 2025 so far
Jun 19, 2025 • Mashable
LastPass User Blames Password Vault for $200,000 Crypto Loss (1)
Jun 13, 2025 • Bloomberg Law News
Apple Passwords vs. LastPass 2025: Which Password Manager Is for You?
Jun 11, 2025 • All About Cookies
FBI warns of AI-generated voice scams impersonating government officials
Jun 4, 2025 • BiometricUpdate.com
Why Cloud Password Managers Keep Failing and Safer Alternatives in 2025
Jun 3, 2025 • Geeky Gadgets
Scattered Spider: Understanding Help Desk Scams and How to Defend Your Organization
Jun 2, 2025 • The Hacker News
How LastPass preps for the next audio deepfaker
May 30, 2025 • IT Brew
LastPass launches SaaS Monitoring to reduce shadow IT and AI risks
May 14, 2025 • Help Net Security
LastPass can now monitor employees' rogue reliance on shadow SaaS - including AI tools
May 14, 2025 • ZDNET
LastPass Announces General Availability of SaaS Monitoring to Tackle Shadow IT and Shadow AI, Optimize Costs, and Strengthen Access Management
May 13, 2025 • Business Wire
AI agents may battle AI attackers, but at RSAC 2025, it’s still about improving security workflow
May 5, 2025 • SiliconANGLE
Infosec products of the month: April 2025
May 2, 2025 • Help Net Security
Top solutions to watch after RSAC 2025
May 1, 2025 • Help Net Security
Alleged ‘Scattered Spider’ Member Extradited to U.S.
Apr 30, 2025 • Krebs on Security
RSAC 2025 executive interview: LastPass’ Karim Toubba
Apr 29, 2025 • SC Media
RSAC 2025 preview: Industry tackles agentic AI, identity shifts, and cyber policy turbulence
Apr 28, 2025 • SC Media
LastPass Secure Access Experiences simplifies access management
Apr 25, 2025 • Help Net Security
At RSAC 2025, LastPass Unveils ‘Secure Access Experiences’ — A More Accessible, Agentless Path to Identity and Access Management for Businesses of All Sizes
Apr 24, 2025 • Business Wire
LastPass Review: Is it Still Safe and Reliable in 2025?
Apr 16, 2025 • TechRepublic
How to Use LastPass Password Manager
Apr 14, 2025 • Tech Republic
Authentication Service Market Anticipated to Grow to USD 43.53 Billion by 2034 at a CAGR of 7.95%
Apr 9, 2025 • EIN Presswire
Password managers are under threat in 2025. What the LastPass breach taught us.
Apr 1, 2025 • Mashable
Stellar Cyber Launches Open Alliance for Security Vendors, MSSPs
Mar 31, 2025 • MSSP Alert
The Best Password Managers for 2025
Mar 26, 2025 • PCMag Australia
The Best Free Password Managers for 2025
Mar 26, 2025 • PCMag Australia
LastPass Free vs. Premium 2025: Is It Worth Paying the Fee?
Mar 25, 2025 • All About Cookies
Keeper vs LastPass: Best Password Manager for 2025
Mar 12, 2025 • TechRepublic
Federal agents confirm LastPass breach linked to massive cryptocurrency heists
Mar 11, 2025 • TechSpot
Last Pass hack led to over $100 million theft of Ripple co-founder’s crypto
Mar 10, 2025 • Cybernews
LastPass hack leveraged to facilitate $150M crypto heist
Mar 10, 2025 • SC Media
$XRP Plunges Amid Report $150M $XRP Hack Of Ripple Co-Founder's Wallet Linked To LastPass Breach
Mar 10, 2025 • International Business Times
Step up your security game with these top-tier password managers
Mar 9, 2025 • Pocket-lint

Links

www.lastpass.comLinkedInX (Twitter)Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.