Product Marketing Specialist

Pennsylvania, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing campaigns and cross-functional delivery to grow product awareness and adoption.

  • Must-have: 2–4 years in content creation or campaign management with proficiency in Salesforce, Pardot, GA4.
  • Standout: Global stakeholder management and data-driven optimization through dashboards.

Job Description

Responsibilities

  • Craft compelling marketing campaigns, including content creation, messaging, and promotional materials, to drive product awareness, engagement, and adoption.
  • Write persuasive and engaging copy for various marketing collaterals, such as email campaigns, website content, social media posts, and sales enablement materials.
  • Manage and coordinate product marketing projects and events, ensuring timely execution and successful delivery.
  • Manage multiple marketing projects from start to end
  • Coordinate with cross functional teams to prioritize projects and see it to completion and to align marketing efforts with business objectives and customer needs.
  • Leverage marketing automation tools like Salesforce, Pardot, Pendo, and Google Analytics 4 (GA4) to administer campaigns, track performance metrics, and analyze campaign effectiveness and generate A/B testing ideas.
  • Continuously monitor and evaluate campaign success, utilizing data-driven insights to optimize and refine marketing strategies.
  • Assist in developing marketing dashboards
  • Support Product Marketing Managers by providing subject matter expertise, conducting research, and contributing to strategic planning.
  • Manage global stakeholder relationships, fostering open communication and ensuring alignment with business goals and priorities.

Requirements

  • Bachelor’s degree in marketing, Communications, or a related field.
  • 2-4 years of experience in content creation / campaign management / marketing focus
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Proficiency in marketing automation tools, CRM systems, and data analysis platforms (e.g., Salesforce, Pardot, Shorthand, GA4, Office Suite).
  • Adaptability and flexibility to thrive in a global dynamic and fast-paced environment.
  • Passion for continuous learning and staying up-to-date with industry trends and best practices.
  • Must be in current role for 1 year
  • Must not have received any Disciplinary Action within the past 12 months
  • Must have a Successful or above rating in the last Enabling Performance cycle

Benefits

  • We promote a healthy work/life balance across the organisation.
  • We offer an appealing working prospect for our people.
  • With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
  • Working Pattern: Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
  • country specific benefits.
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LexisNexis

3.9 Glassdoor

LexisNexis is a leading innovator of private, secure, and authoritative Legal AI solutions that help legal and business professionals draft full documents with ease, make informed decisions faster, and deliver outstanding work and improved outcomes, all powered by trusted content. LexisNexis Legal & Professional serves customers in more than 150 countries with 11,800 employees worldwide, and is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, New York, USA
11K employees (1,029 in marketing)
72% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
4.5M
Monthly Google Ads Budget
$149K
Traffic Source Mix
Search
29.3%
Direct
59.4%
Referral
10.1%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
1,029 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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