Responsibilities

• Translate portfolio-level positioning into actionable messaging, assets, and internal enablement materials.
• Act as the marketing liaison to Product Management, proactively shaping launch readiness and roadmap communication strategies.
• Identify gaps in product positioning and proactively recommend improvements.
• Operate confidently across Product, BD, CERT/LIC/EDU/FED and Development teams.
• Create, update, and manage a central library of product demos and marketing assets.
• Ensure demo content reflects current product features, value propositions, and messaging.
• Manage the marketing activities and product communication for PSI’s test prep and practice test prep products, including the GMetrix program.
• Partner with Product Management to track and communicate roadmap updates across Marketing, Sales, and Customer Success.
• Support in creating clear, digestible product update materials for internal and external use.
• Collaborate with the Insights team to support ongoing competitor monitoring and reporting.

Requirements

• Experience – Around 5 years of experience in B2B product marketing, product management, or strategic marketing roles, with a strong background in B2B multi-solution portfolios or SaaS/technology-driven environments preferred.
• Execution - Ability to move between strategic understanding and hands-on execution, with experience supporting or leading go-to-market initiatives in B2B contexts.
• Analytical ability – Strong skills in data analysis, reporting, and deriving insights from customer feedback (NPS, surveys) and some competitive intelligence would be optimal.
• Communication skills – Excellent verbal and written skills, able to distill complex product updates into clear, engaging messaging.
• Tech-savvy – Comfortable with CRM, marketing automation, and collaboration tools.
• Project management – Organized, able to juggle multiple projects, priorities, and stakeholders with attention to deadlines and detail.
• Collaborative mindset – Enjoys working cross-functionally with diverse teams and thrives in a matrixed, evolving environment.
• Adaptability – Comfortable with change, quick to learn new tools, and able to flex as priorities shift. Able to manage multiple initiatives simultaneously.

Preferred

• Executive preference: Strong background in B2B multi-solution portfolios or SaaS/technology-driven environments preferred.
• Some competitive intelligence would be optimal.