Product Marketing Manager

USA (Remote)

$125K/yr – $160K/yrMid Level3+ years expFull time

Posted 5 weeks ago

Job Summary

Own messaging, positioning, and content for ZeroFox products by translating threat intelligence into market-ready narratives and enabling sales, while coordinating with Product, Threat Intelligence, Growth, and Demand Gen to drive go-to-market programs.

  • Define customer segments and use cases
  • Develop PMM assets and launch materials
  • Ensure technical accuracy with cross-functional partners

Job Description

Responsibilities

  • Own product positioning, messaging, and proof points for defined products, solutions, and capabilities within the ZeroFox platform
  • Champion the voice of the customer and the reality of the threat landscape throughout the product lifecycle, from ideation and roadmap input through launch, adoption, and expansion
  • Translate technical capabilities, threat intelligence, and platform workflows into credible, market-ready narratives and assets
  • Define customer segments, use cases, and sales motions, and enable Sales and partner teams with clear messaging and supporting tools
  • Develop high-quality PMM assets including pitch decks, solution briefs, battlecards, website content, and launch materials
  • Serve as a subject matter expert on buyers, buying criteria, competitive alternatives, and relevant security and technology trends
  • Partner closely with Product Management and Threat Intelligence to validate messaging, avoid superficial claims, and maintain technical accuracy
  • Collaborate with Growth and Demand Generation teams to support integrated go-to-market campaigns and programs
  • Leverage modern AI tools and workflows to accelerate research, synthesis, drafting, and iteration while maintaining rigor and accuracy

Requirements

  • 3–5 years of experience in product marketing or a closely related role within B2B software
  • Experience in cybersecurity software, with strong preference for exposure to threat intelligence, digital risk, fraud, or adjacent domains
  • Demonstrated ability to develop clear, differentiated positioning and messaging for technical products
  • Technical fluency sufficient to read and interpret product documentation, threat research, and architecture concepts
  • Strong content creation skills across sales enablement, web, and go-to-market materials
  • Experience working cross-functionally with Product, Engineering, Threat Intelligence, Sales, and Marketing teams
  • Ability to prioritize, problem-solve, and execute with discipline in a dynamic, fast-changing environment
  • Bachelor’s degree in marketing, a technical field, or equivalent practical experience
  • Hands-on experience using AI tools such as ChatGPT (OpenAI), Claude, Gemini, Perplexity, Gamma, or similar
  • Familiarity with prompt engineering concepts including structured prompts, role prompting, iterative refinement, and output evaluation

Preferred

  • Strong passion for cybersecurity and protecting organizations from real-world threats
  • Comfort operating in a high-expectation, execution-oriented environment
  • Analytical ability to reason about technical concepts and derive clear, defensible customer value
  • Strong written and verbal communication skills with an emphasis on clarity over hype
  • Strategic thinking paired with a bias toward execution and measurable impact
  • Curiosity, intellectual rigor, and a commitment to producing accurate, useful work

Benefits

  • Compensation $125,000 - $160,000
  • Community-driven culture with employee events
  • Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture
ZeroFOX logo

ZeroFOX

3.1 Glassdoor

ZeroFox delivers proactive external cybersecurity to outfox the adversary and disrupt, identify, and dismantle threats outside the traditional corporate perimeter. The ZeroFox Platform combines advanced AI-driven analysis to detect complex threats on the surface, Deep, and Dark Web with fully managed threat intelligence services and threat analysts who become an extension of your team – all while providing automated remediation to effectively disrupt threats.

Founded in 2013
Baltimore, Maryland, USA
877 employees (50 in marketing)
42% recommend to a friend
53% CEO approval

Salaries

Posted range

$125K/yr – $160K/yr

Taken straight from the job posting.

See all ZeroFOX salaries

Marketing Team

Marketing Team Size
35 (4% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$324.2M
Last Raise
$170M
Post IPO Equity, 4 years ago

Funding History

  • Aug 2022
    Post IPO Equity • $170M
  • Feb 2020
    Series D • $74M
  • Jul 2017
    Series C • $40M

Traffic Signals

Monthly Visitors
113.8K
Monthly Google Ads Budget
$49.2K
Traffic Source Mix
Search
49.4%
Direct
38.1%
Referral
7.9%
Social
3.4%
Paid
1.1%

Headcount Trend

Current headcount: ~879

Recent News

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Product Marketing Manager

ZeroFOX · USA · Remote