Product Marketing Manager

Responsibilities

• Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios, translating global product strategies and business priorities into initiatives that support awareness, customer engagement and growth.
• Lead regional go-to-market planning and execution for product launches and strategic initiatives, working with Product Management, Regional Marketing and Sales to align priorities, messaging, deliverables and timing.
• Gather and synthesize customer, market and competitive insights to identify regional opportunities, inform product marketing strategy, and communicate relevant feedback and recommendations to Product Management and other stakeholders.
• Develop and refine product positioning and messaging for EMEA audiences, translating complex technical capabilities into clear, relevant customer benefits informed by market needs, customer insight and competitive context.
• Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights that help them communicate product value, address customer needs and support sales conversations.
• Plan and coordinate customer-facing product marketing content and programs across the customer journey, including product brochures, videos, blogs, webinars, onboarding content and other relevant channels, collaborating with internal teams and subject matter experts to deliver effective assets.
• Manage multiple product marketing initiatives independently, coordinating cross-functional stakeholders, prioritizing competing demands, tracking progress and ensuring programs are delivered effectively and aligned with business objectives.

Requirements

• 3–5 years of experience in product marketing or a related B2B marketing role, ideally in software or a technical industry.
• Experience developing product positioning, go-to-market planning, launches and ongoing marketing programs.
• Ability to translate complex product capabilities into clear, compelling customer benefits for technical audiences.
• Strong communication, project management and analytical skills, with the ability to coordinate stakeholders and manage competing priorities independently.
• Ability to use customer feedback, market research and performance data to inform decisions and improve marketing activities.
• Experience developing marketing content and sales enablement materials, and collaborating with Product Management, Marketing, Sales and other cross-functional teams.
• Strong written and verbal communication skills in English.

Preferred

• Bachelor's degree in Marketing, Business or a related field preferred.
• Knowledge of transportation, civil engineering or road safety markets, proficiency in additional languages, or a product marketing certification from PMA or PMI would be an asset.

Benefits

• We offer a flexible working environment that embraces both in-person and remote work;
• We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
• We’re committed to providing professional growth and development opportunities;
• We give back to our communities through global initiatives and donations;
• We work hard, but we like to have fun too!