Responsibilities

• - Own positioning and messaging for the Spade platform and every product inside it, keeping it updated as the product line expands and changes
• - Run product launches end to end: the message, the proof, the assets, the channel plan, the internal rollout, and measurement
• - Build the sales enablement that our AEs will actually use: pitch decks, talk tracks, demo narratives, sales collateral, 1:1 and 1:many collateral and campaigns, objection handling, etc
• - Own competitive and market intelligence, kept current from live deals, including the build-in-house case that comes up in every large account
• - Own customer proof: case studies, reference stories, the proof library, and the research the story rests on
• - Sit between product and the market: buyer research, win/loss, and the segmentation and packaging calls that come out of both

Requirements

• - 6+ years in B2B marketing with product marketing as the core craft, at Seed to Series C companies. You take an objective, set the plan, and run it to completion with founders and enterprise sellers as your daily partners
• - You're hands on. You've built the decks, written the pages, run the campaigns, and done the segmentation yourself, and you can point to the work rather than the frameworks
• - Fintech or financial services experience. Payments, banking, card, or transaction data is ideal.
• - You have built AI systems (not just tools) that do real product marketing work: competitive monitoring, buyer and call research, message testing, or enablement production
• - You have built positioning and messaging from a blank page for a technical product, and can walk through the reasoning, not only the finished words
• - You have run launches for an enterprise, sales-led motion, including the enablement that got sellers to adopt the message, and can name what you measured
• - You're an exceptional writer with a high quality bar. You lead with what the customer wins and put the mechanism second
• - Based in NYC with ability to work out of our Flatiron office at least 2 days/week

Preferred

• - You have run customer research first-hand: buyer interviews, mining recorded sales calls, win/loss, and turning what you heard into positioning that changed
• - You have sold into banks or large financial institutions, ideally with buying committees of five to ten-plus stakeholders, procurement and legal gates, multi-quarter cycles
• - Prior work on pricing and packaging, especially moving a company off a single product onto a multi-product structure with a strong expansion play
• - You have directed contractors and agencies across design, content, video, and web, and gotten good work out of them

Benefits

• - Competitive Compensation. Data-driven salaries that reward performance and ownership.
• - Meaningful Equity. Flexibility with early exercise and an extended post-termination options.
• - Comprehensive Health Benefits. 100% paid medical, mental, dental, and vision premium option plus One Medical membership (for US-based employees).
• - 401(k). Empowering you to invest in your future.
• - Paid Parental Leave. 12 weeks of full pay for parents welcoming a new child into their home.
• - Unlimited PTO. Take the time you need to unplug and unwind.
• - Flexible In-Person Culture. NYC HQ (hybrid and dog-friendly) with remote opportunities for certain roles in US/Canada.
• - Supporting you in and outside of work. Generous work from home stipend, company-paid lunches, Citibike Membership, and more.