Product Marketing Manager, Social Advertising, Social Marketing
New York City, NY (On-site)
Posted 2 days ago
Job Summary
Own end-to-end paid social campaigns across major platforms, turning creative strategies into native ad units, and driving performance from setup through analysis.
- Manage campaign creation, publishing, and optimization across Meta, TikTok, Pinterest, X, Snap, and YouTube.
- Collaborate with cross-functional teams to align launches and report results.
Job Description
Responsibilities
- Build and execute paid social ads across all platforms (Meta, TikTok, Pinterest, X, Snap, and YouTube), assembling creative assets, configuring campaigns, and publishing ads in formats native to each platform and optimized for conversion.
- Translate approved creative strategies into fully built ad units, including copy, imagery, product selections, and targeting parameters.
- Manage delivery timelines and milestones for product marketing initiatives, ensuring campaigns launch on schedule and meet defined performance metrics.
- Coordinate with cross-functional partners to align marketing plans with launch schedules and team roadmaps.
- Monitor, audit, and analyze campaign performance data, translating findings into actionable recommendations that improve marketing effectiveness.
- Communicate progress, performance results, and initiative narratives clearly and on a consistent cadence to stakeholders.
Requirements
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Bachelor's degree
Preferred
- Knowledge of HTML, XML, and Excel
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Amazon
Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.
Salaries
Posted range
$72K/yr – $125K/yr
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