Product Marketing Manager, Rich Business Messaging, Google Ads

Mountain View, CA (On-site)

$141K/yr – $206K/yrSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own the RBM go-to-market and lead-gen GTM, guide research-driven product insights, shape lifecycle for new ad innovations, and align cross-functional teams toward 2026 goals.

  • GTM Ownership: drive RBM and Lead Gen strategy and field execution to outpace rivals.
  • Insight-driven roadmaps: lead user research and market analysis to influence Product and Sales roadmaps.
  • Lifecycle and campaigns: craft user journeys and campaigns for Agentic Lead Form Ads and RCS Message Ads to boost growth.

Job Description

Own the go-to-market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to compete against industry rivals and accelerate market adoption.

  • Drive the go-to-market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to compete against industry rivals and accelerate market adoption.

Lead user research and market analysis to generate innovative insights, using this data to make valued business recommendations that influence Product and Sales roadmaps.

  • Lead user research and market analysis to generate innovative insights, using this data to make valued business recommendations that influence Product and Sales roadmaps.

Develop critical user journeys and cohesive lifecycle strategies to drive step-changes in user growth for new innovations like Agentic Lead Form Ads and RCS Message Ads.

  • Develop critical user journeys and cohesive lifecycle strategies to drive step-changes in user growth for new innovations like Agentic Lead Form Ads and RCS Message Ads.

Manage competing stakeholder interests across Product, Engineering, and global Sales teams, acting as a trusted partner to ensure alignment on 2026 business objectives.

  • Manage competing stakeholder interests across Product, Engineering, and global Sales teams, acting as a trusted partner to ensure alignment on 2026 business objectives.

Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C-level executives and practitioners.

  • Create and execute medium-to-large-scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C-level executives and practitioners.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37