Responsibilities

• Product Messaging and Positioning: Develop differentiated product messaging, value propositions, and positioning for Nextpower inverter and power conversion products, translating technical capabilities into customer benefits
• Sales Enablement: Equip sales teams with tools, content, and training to support customer conversations, including presentations, one-pagers, datasheets, FAQs, objection handling, and launch materials
• Launch Planning: Build and coordinate go-to-market plans for new inverter products, updates, and commercial milestones in close partnership with product management, sales, marketing, and engineering
• Customer Storytelling: Create clear, outcome-focused narratives around utility-scale performance, modularity, reliability, uptime, serviceability, domestic supply chain confidence, and integration with the broader Nextpower platform
• Market and Customer Insights: Identify customer needs, market trends, competitive dynamics, and buyer pain points across developers, EPCs, IPPs, utilities, asset owners, and O&M stakeholders
• Cross-Functional Collaboration: Work closely with product management, engineering, sales, marketing, sales enablement, legal, and regional teams to ensure consistent product communication and launch readiness
• Content Development: Drive development of product collateral, campaign assets, website content, customer presentations, sales tools, internal training materials, and event messaging
• Voice of Customer: Partner with sales and product teams to gather customer feedback, refine messaging, and ensure product marketing outputs address real project and procurement challenges
• Platform Positioning: Help articulate how Nextpower inverter products fit into the company’s integrated clean energy technology platform spanning trackers, eBOS, controls, software, services, power conversion, and storage

Requirements

• 8+ years of experience in B2B product marketing, product management, technical marketing, sales enablement, or related roles in an industrial, energy, electrical, or infrastructure technology field
• Experience with utility-scale solar, power conversion, inverters, energy storage, grid infrastructure, electrical balance of system, or renewable energy markets strongly preferred
• Proven ability to translate technical product capabilities into compelling customer value propositions
• Comfortable working with engineers and product managers, with the ability to understand technical concepts and use correct terminology
• Strong writing, messaging, and storytelling skills across technical and commercial audiences
• Experience developing product launch plans, sales enablement tools, customer presentations, and marketing collateral
• Ability to gather and synthesize customer, market, and competitive insights
• Adept at building slide decks and presenting to internal and customer-facing audiences
• Ability to manage multiple projects in a fast-paced, global environment
• Strong cross-functional collaboration skills with sales, product, engineering, and marketing teams