Responsibilities

• Product Messaging & Positioning: You will develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights
• Voice of the Customer and Market: You will be the expert on our customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics. Work with internal research teams to support insight gathering.
• Sales Enablement: You will support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits, battle cards, etc.), providing insight & direction on what customers’ needs are.
• GTM Planning & Execution: You will take ownership of the full go-to-market process for Payments products, crafting clear & measurable GTM strategies, goals, and KPI’s.
• Campaigns & Programs: You will support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions.
• Content Strategy: You will develop a predictable calendar of product content, including articles, case studies, blog posts, webinars that can be developed in partnership with content teams to deliver to sales and demand gen.
• Path to Purchase: You will map, measure, analyze and optimize the product’s buyer’s journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training.
• Collaborate and Manage Stakeholders: You will inspire and connect with cross-functional teams, both inside the software organization and across IDEXX.

Requirements

• 7+ years of experience in product marketing, ideally in SaaS organizations. Extra points for experience in both small business and corporate customers.
• Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience.
• You must have direct experience in financial services, payments, credit cards or related fields. We can teach you the specifics about our various offerings, but you need to have a strong understanding of the payments marketplace.
• Appetite for a fast-moving collaborative environment. This role requires you to work across functions and departments and deliver on deadline.
• Extensive experience in positioning and messaging, leading product launches, and creating content and collateral. Clear, demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical execution.
• Self-starter with ability to manage a variety of large programs and deliverables at once.
• Love of animals helps, but is not required.

Benefits

• Salary of $135K - $140K based on experience
• Opportunity for annual cash bonus
• Health / Dental / Vision benefits day one
• 5% matching 401k
• On-the-job training and career advancement opportunities
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more
• A dynamic and exciting career that utilizes your veterinary practice experience and technical skills, allows you to travel, meet new people, expand your knowledge and skill set, all while positively impacting the lives of pets and their owners
• To consistently meet new people and building relationships with our customers
• Continued growth within your position through comprehensive training programs
• Boston area or Westbrook, ME, though you will collaborate with team members in multiple locations. Hybrid 8x month onsite in Westbrook, Maine