Product Marketing Manager – Open Finance & Developer Experience
Purchase, NY (On-site)
$135K/yr – $222K/yrSenior LevelFull time
Posted 12 days ago
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Job Summary
Own the open finance portfolio strategy and drive go-to-market, messaging, and enablement across priority markets.
- Develop and evolve portfolio messaging and use cases
- Lead GTM assets, launches, and cross-functional coordination
- Equip sales and regional teams with differentiated positioning and content
Job Description
Responsibilities
- Portfolio Positioning & Messaging
- Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
- Translate product capabilities into commercially meaningful use cases and solution narratives
- Ensure consistency and differentiation across products and markets
- Partner with product to shape roadmap inputs based on market and customer insights
- Go-to-Market & Launch Execution
- Support development of use case playbooks and core GTM assets to drive adoption across priority markets
- Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
- Partner with cross-functional teams to ensure coordinated execution across channels and regions
- Sales Enablement & Commercial Impact
Requirements
- Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
- Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
- Proven ability to build compelling positioning and value propositions across multiple markets
- Experience developing use-case-led marketing and sales enablement
- Track record of executing product launches and integrated marketing campaigns
- Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
- Analytical mindset with ability to turn insights into actionable GTM strategies
- Strong understanding of Open Finance ecosystems and competitive landscape a plus
Benefits
- Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
- Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Traffic Signals
Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%
Headcount Trend
Current headcount: ~45.5K
Marketing Team
Marketing Team Size
1,811 (4% of company)
Median Career Experience
20 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
6
People
HR / Recruitment
Marketing Leadership

Katherine Chávez (Kata)
Vice President, B2B Marketing - Strategy
At the company for 3 years 7 months
Georgina Bermúdez Enríquez
Vice President - B2B and Product Marketing
At the company for 3 years

amanda fraga
SVP, Global Marketing Strategy, Insights + Transformation
At the company for 5 years 3 months

Wendy Fisher
Vice President, B2B Marketing | Services Marketing Ops & Digital
At the company for 11 years 2 months
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