Product Marketing Manager

Raleigh, NC (On-site)

$79K/yr – $131K/yrMid Level4+ years expFull time

Posted 12 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own go-to-market messaging, positioning, and product storytelling across campaigns and launches, while leading cross-functional collaboration with Product, Digital Marketing, Sales, and Success to drive customer value and adoption.

  • Define value propositions and customer narratives
  • Drive launch plans and enablement assets
  • Influence product strategy with customer and market insights

Job Description

Responsibilities

  • Drive product positioning and messaging
  • Develop differentiated positioning, messaging frameworks, value propositions, and customer narratives that clearly communicate business value.
  • Translate complex technologies, AI capabilities, and data solutions into compelling customer-focused messaging.
  • Ensure consistent messaging across campaigns, product launches, sales enablement, and customer communications.
  • Influence go-to-market strategy
  • Serve as the marketing representative on cross-functional go-to-market teams.
  • Influence product strategy through customer insights, market intelligence, and competitive analysis.
  • Partner with Product Management to bring new capabilities, and enhancements to market successfully.
  • Develop launch plans and enable the broader marketing organization with messaging, assets, and guidance.
  • Champion the voice of the customer

Requirements

  • 4-7+ years of Product Marketing or related B2B marketing experience.
  • Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions.
  • Proven success developing positioning, messaging, and go-to-market strategies for software products.
  • Strong customer research and competitive intelligence skills with the ability to translate insights into business strategy.
  • Exceptional storytelling, writing, presentation, and communication skills.
  • Experience partnering with Product Management and influencing cross-functional teams.
  • Demonstrated success supporting product launches, feature rollouts, and adoption initiatives.
  • Strong executive presence with the ability to communicate effectively with senior stakeholders.
  • Ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred

  • Global B2B marketing experience.
  • Experience supporting multiple products within a portfolio.
  • Familiarity with AI-powered products, information services, data platforms, or enterprise software.
  • Experience using AI tools to accelerate research, content development, and go-to-market execution while applying sound judgment and strategic thinking.

Benefits

  • Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
  • Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
  • Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
  • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
  • Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
LexisNexis logo

LexisNexis

3.9 Glassdoor

LexisNexis is a leading innovator of private, secure, and authoritative Legal AI solutions that help legal and business professionals draft full documents with ease, make informed decisions faster, and deliver outstanding work and improved outcomes, all powered by trusted content. LexisNexis Legal & Professional serves customers in more than 150 countries with 11,800 employees worldwide, and is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, New York, USA
11K employees (1,029 in marketing)
72% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
4.5M
Monthly Google Ads Budget
$149K
Traffic Source Mix
Search
29.3%
Direct
59.4%
Referral
10.1%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
1,029 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News