Senior Product Marketing Manager
jamf
London, UK (Remote)
In-houseSenior level5+ years exp.
1 day ago
Product Marketing Manager, International (Viator)
London, UK (Remote)
Salary Not AvailableSenior Level10+ years exp
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own international GTM and market intelligence to translate global expansion into high-leverage product bets, balancing localization, demand, and supplier growth.
- Win strategy: convert competitive gaps into localization requirements and regional tests.
- Roadmap & GTM: prioritize high impact international features across SEM, SEO, and Content.
- Cross-functional orchestration: align R&D, Marketing, and Supply to accelerate adoption and expand supply reach.
Job Description
- Strategic Market Intelligence: Analyze competitors like GetYourGuide and direct resources to close gaps.
- Win Strategy & Prioritization: Define the win strategy and translate market friction into prioritized localization requirements.
- Data-Driven Roadmap: Rank problems by audience size and confidence to steer high-leverage international features.
- GTM Orchestration: Coordinate SEM, SEO, and Content to move from non-English accounts to country-specific structures.
- Localized Content & Funnels: Direct stand-alone SEM landers and content with regional idioms to boost SEO and trust.
- Funnel Optimization: Oversee funnel metrics from traffic to supplier signup to live products and prioritize top opportunities.
- Sales Enablement & Supply Growth: Identify supply gaps and develop geo-specific landing pages and assets.
- Cross-Functional Orchestration: Glue R&D, Marketing, and Supply to bake international priorities into roadmaps.
- Success Metrics: Track top-of-funnel traffic, bottom-of-funnel product creation, and global market share progress.
Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following:www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, www.viator.com.* Source: SimilarWeb, unique users de-duplicated monthly, September 2023** Source: Tripadvisor internal log files
