Product Marketing Manager - Incident Response
New York City, NY (Hybrid)
$123K/yr – $164K/yrSenior Level3+ years exp
Posted 8 days ago
Job Summary
Own the go-to-market for Datadog Incident Response products, shaping messaging, campaigns, and enablement while partnering across Product, Sales, and Marketing to accelerate adoption and growth.
- GTM strategy and product messaging ownership
- Cross-functional program leadership from idea to execution
Job Description
Responsibilities
- Drive the go-to-market strategy for Datadog Incident Response products, such as Incident Management, On-Call, and Incident AI as an expert of your product area.
- Launch new features with compelling messaging and positioning, developing assets such as slide decks, blogs, product demos, webinars, and solution briefs.
- Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights.
- Partner with cross-functional teams to execute campaigns across webinars, paid media, organic channels, and sponsored events.
- Drive customer marketing initiatives including case studies, testimonials, and storytelling that showcase customer value and outcomes.
- Identify new growth opportunities and creative ways to accelerate adoption and expansion of Incident Response products.
- Lead cross-team projects when opportunities arise.
Requirements
- Experienced in product marketing, go-to-market strategy, or related roles (typically 3+ years) marketing highly technical products
- Comfortable operating in a fast-paced, cross-functional environment with stakeholders across Product Management, Sales, Marketing, and Enablement
- Strong problem solver who can identify gaps, propose solutions, and operationalize them into scalable programs
- Strong written and verbal communicator with experience creating compelling content and delivering presentations
- A proactive self-starter who takes ownership and drives projects from idea to execution
- Able to balance strategic thinking with hands-on execution
- Passionate about technology, with a solid understanding of modern engineering workflows, operational practices, and the tools/ processes teams commonly use to build, operate, and troubleshoot their systems
Preferred
- Domain expertise in Incident Response, Incident Management, On-Call, Service Management, ITSM, or Observability.
- Experience marketing highly technical products to Developers, SREs, and IT decision-makers.
Benefits
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture
- Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.
Founded in 2010
New York, New York, USA
10K employees (510 in marketing)
75% recommend to a friend
92% CEO approval
Salaries
Posted range
$123K/yr – $164K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
298 (3% of company)
Median Career Experience
11 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
10
People
HR / Recruitment
Marketing Leadership

Tania Weidick
Vice President, Marketing (Event Marketing)
At the company for 1 year 8 months

Greg Gsell
Vice President, Product Marketing
At the company for 2 years 1 month

Lauren Bonaca
Vice President of Marketing
At the company for 12 years 7 months

Shane Phair
Vice President, Marketing - Growth, Demand Generation & Field Marketing
At the company for 3 years 11 months
Funding
Total Funding
$1B
Last Raise
$870M
Post IPO Debt, 1 years ago
Funding History
- Dec 2024Post IPO Debt • $870M
- May 2020Post IPO Debt
- Dec 2018Series Unknown
Traffic Signals
Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
22.3%
Direct
68.4%
Referral
7.4%
Social
1.2%
Paid
0.6%
Headcount Trend
Current headcount: ~10.4K




























