Senior Product Marketing Manager
jamf
London, UK (Remote)
In-houseSenior level5+ years exp.
4 days ago
Product Marketing Manager (Fixed Term Contract)
London, UK (Hybrid)
Salary Not AvailableMid LevelContract
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the product marketing lifecycle for a strategic new launch, shaping messaging, market positioning, and competitive intelligence to differentiate the product and capture customer voice across functions.
- Product Marketing Lifecycle: Define messaging, positioning, and value propositions aligned with customer needs.
- Go-to-Market & Cross-Functional Launches: Lead planning and coordination with sales, product, and regional teams.
- Market & Customer Insight: Gather feedback, monitor trends, and translate insights into actionable messaging and product recommendations.
Job Description
- Craft product narrative, positioning, segmentation, and align communication with partner teams.
- Lead go-to-market planning, coordinating global and regional launches effectively.
- Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
- Take ownership of the entire product marketing lifecycle, including messaging, and competitive intelligence for a new product launch.
- Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
- Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
- Collaborate with sales, client success, and the research teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
- Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
- Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
- Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
Collinson
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers. We are also the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,800+ airport lounges and travel experiences in 841 airports in 146 countries Private ownership means we can focus on the values that are important to us. These drive everything we do and result in us acting with integrity and agility while making long-term investments and decisions.
