Responsibilities

• Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.
• Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy.
• Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
• Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.
• Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.
• Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience leading business metrics (e.g., attachment rates, margins) and navigating ambiguity to launch products.
• Experience utilizing AI productivity tools to solve complex problems and streamline business workflows.
• Experience marketing consumer hardware, wearables, lifestyle electronics, or retail accessories.
• Demonstrated ability to translate consumer insights and market analysis into strategic marketing briefs and business models.
• Ability to influence cross-functional stakeholders (Product, Engineering, Sales, Design) and lead un-siloed teams.
• Strong narrative-building and communication skills to present strategic plans to creative teams and leadership.