Responsibilities

• Positioning and Messaging: Own the development of compelling messaging that differentiates ECS from other expert network providers, building positioning documents and frameworks that resonate with the target buyer.
• Voice of the Customer: Gather and synthesize customer feedback, surfacing insights that influence product roadmap, messaging, and go-to-market strategies.
• Market and Competitive Analysis: Track industry trends and the competitive landscape, flagging shifts that may require an updated approach or help inform product roadmap and positioning and messaging updates.
• Go-to-Market Execution: Own and drive campaigns that build ECS awareness and support call volume and velocity goals, along with cross-sell & expansion, partnering with marketing and revenue teams to bring them to life end-to-end.
• Product Collaboration: Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within ECS business.
• Business Partnership: Work alongside the ECS business team to understand and evaluate new GTM opportunities as the offering evolves.
• Performance Tracking: Monitor and interpret key business metrics related to revenue, pipeline, and product adoption, and use those insights to recommend improvements to existing strategies.

Requirements

• Experience : 3-5 years in product marketing, ideally within a high-growth SaaS environment.
• Ownership & Independence: Comfortable owning messaging, campaigns, and launches.
• Cross-Functional Leadership : Builds strong relationships across marketing, enablement, product, revenue and business teams to drive GTM execution.
• Strategic Mindset : Able to independently identify differentiators and translate market and customer insights into clear positioning and messaging.
• Customer-Centric: Experience using customer insights to shape messaging and campaigns, and GTM recommendations.
• Product Launch Experience : Experience owning or heavily driving product launches from planning through measurement.
• Growth Tactics & PLG Expertise: Working knowledge and experience of growth tactics and product-led growth strategies.
• Communication Skills : Strong verbal and written communication, with the ability to turn complex concepts into clear and compelling messaging.
• Analytical Skills: Ability to synthesize data into insights and recommendations that improve GTM performance.
• Industry Background : Background in financial services or expert networks is a plus, with a general acumen for financial content and industry research.

Preferred

• A background in financial services is a plus, but we value experience across diverse B2B content landscapes and are open to candidates from various industry backgrounds.

Benefits

• generous benefits program.