Product Marketing Manager

USA (Remote)

$113K/yr – $133K/yrSenior Level5+ years exp

Posted 1 day ago

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Job Description

Responsibilities

  • Develop compelling positioning and messaging for the B2 platform, informed by customer research, competitive analysis, and a deep understanding of our buyers and their journey
  • Own the B2 platform narrative end-to-end and ensure it is consistent across every customer-facing surface, including how it extends into AI-driven use cases
  • Build and maintain sales enablement materials that sellers actually use: talk tracks, kits, battle cards, and objection handling guides, kept current in real time rather than updated quarterly
  • Conduct regular customer interviews and win/loss analysis to serve as the team's go-to source for buyer intelligence
  • Partner with our AI product marketing lead to keep the core platform story and the AI-specific story aligned, so a prospect moving from one to the other never hits a seam
  • Partner with demand gen to brief campaigns, define ICPs, and ensure messaging holds from first touch through close
  • Enable customer-facing teams with the tools and context they need to have better conversations and close more deals
  • Deliver a core messaging framework and initial sales enablement audit within your first 90 days

Requirements

  • Taking ownership of a product narrative from scratch and seeing it through to sales adoption
  • Running a customer research program and turning findings into positioning that changed how the team talked about the product
  • Building sales enablement materials that sellers used, not just materials that got filed away
  • Operating across multiple use cases and buyer personas without needing a narrow vertical to anchor to
  • Comfort working alongside a fast-moving, technical adjacent team (like AI product marketing) without needing to own that space yourself
  • 5+ years of technology marketing experience, including 3+ years in a dedicated product marketing role
  • Background in cloud infrastructure, data storage, developer tools, or adjacent B2B SaaS spaces preferred
  • Strong written and verbal communication skills with the ability to distill complex technical concepts for business buyers

Benefits

  • Healthcare for family, including dental and vision
  • Competitive compensation and 401K
  • RSU grants for full-time employees
  • ESPP program
  • Flexible vacation policy
  • Maternity & paternity leave
  • MacBook Pro to use for work plus a generous stipend to personalize your workstation
  • Childcare bonus (human children only)
  • Fertility treatment and support
  • Learning & development program
Backblaze logo

Backblaze

4.0 Glassdoor

We offer high-performance, secure cloud object storage that customers use to build AI workflows, develop applications, manage media, secure backups, protect from ransomware, and more.Our platform includes:- B2 Cloud Storage: S3-compatible object storage with predictable pricing, no minimum file size or storage duration fees, and free egress up to 3x storage.- B2 Overdrive: A high-performance solution built on the Backblaze B2 foundation with up to 1Tbps throughput and unlimited free egress. - Computer Backup: Automatic, continuous backup for Mac and PC endpoints, protecting devices across hybrid and remote work environments.Over 500,000 customers in 175+ countries trust Backblaze for:- Scalable storage for AI/ML, SaaS, and digital media applications- Secure backups for disaster recovery and business continuity- Fast access to data for content creation, editing, and delivery- Cost optimization and control over how data moves and lives in the cloudFounded in 2007 and based in San Mateo, California, Backblaze is publicly traded on the Nasdaq (BLZE). Learn more at www.backblaze.com.

Founded in 2007
San Mateo, California, USA
361 employees (32 in marketing)
75% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
870K
Monthly Google Ads Budget
$240.8K
Traffic Source Mix
Search
35.9%
Direct
55.4%
Referral
5.5%
Social
2.4%
Paid
0.7%

Headcount Trend

Current headcount: ~357

Marketing Team

Marketing Team Size
26 (7% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$62.8M
Last Raise
$20M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $20M
  • Nov 2024
    Post IPO Equity • $37.5M
  • Jul 2012
    Series A • $5M

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