Responsibilities

• Lead model launch planning. Develop and execute integrated go-to-market plans for LLM and world model releases, defining target audiences, positioning, messaging, launch assets, channels, timelines, and success measures.
• Build sustaining marketing programs. Maintain momentum beyond launch through technical explainers, demonstrations, use cases, community engagement, partner stories, and model updates.
• Develop positioning and messaging. Articulate what each model enables, who it serves, and how it differs from alternatives. Ground claims in validated capabilities, evaluations, and release details.
• Understand the AI model landscape. Track competing models, emerging capabilities, developer needs, and shifts in open-source and proprietary AI. Translate these insights into recommendations for positioning and campaigns.
• Translate research into relevant stories. Partner with researchers and engineers to explain model architectures, benchmarks, training approaches, and practical applications with clarity and technical accuracy.
• Create compelling marketing content. Partner to develop launch narratives, messaging briefs, website copy, blog posts, presentations, FAQs, briefs for demos, creative assets, and in some cases, social content.
• Coordinate execution across teams. Align research, engineering, communications, design, and external partners around launch readiness, deliverables, and deadlines.
• Support communications and executive visibility. Equip communications teams with competitive context, proof points, and materials for media, events, and industry discussions.
• Measure and improve performance. Establish meaningful metrics for awareness, engagement, and adoption. Use results and audience feedback to refine future launches and ongoing campaigns.

Requirements

• Five or more years of experience in product marketing, technical marketing, or a related role, including direct experience marketing AI or machine learning models, platforms, or products.
• A strong understanding of the AI model landscape, including LLMs, multimodal models, emerging world models, and the audiences that develop, evaluate, and use them.
• Experience leading complex technical launches, from audience definition and positioning through execution and post-launch engagement.
• The ability to understand technical research, ask informed questions, and translate findings into accurate, differentiated messaging.
• Familiarity with model evaluation, benchmarks, deployment considerations, and distinctions among open-source, open-weight, and proprietary releases.
• Excellent writing and storytelling skills, with the ability to tailor content for researchers, developers, enterprise audiences, partners, and media.
• Strong project management skills and experience working across technical and creative teams.
• A practical, hands-on approach: you can set strategy, create content, manage execution, and assess results.

Preferred

• Experience marketing foundation models, open-source AI projects, or developer-focused AI products.
• Experience working with research scientists or within an AI research organization.
• Familiarity with world model applications such as simulation, robotics, embodied AI, and interactive environments.
• Experience engaging AI communities through platforms such as Hugging Face and GitHub.
• Experience building campaigns that turn technical releases into sustained developer engagement and adoption.
• Experience planning and overseeing paid marketing campaigns, including audience selection, messaging, channel recommendations, budget allocation, and coordination with internal specialists or external agencies.
• Experience evaluating paid media’s contribution to engagement and adoption. Hands-on campaign setup and optimization experience is a plus.

Benefits

• Comprehensive medical, dental, and vision benefits
• Bonus
• 401K Plan
• Generous paid time off, sick leave and holidays
• Paid Parental Leave
• Employee Assistance Program
• Life insurance and disability