Product Marketing Lead

Palo Alto, CA (Hybrid)

$155K/yr – $185K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated product marketing and external narrative for Qualified Health in healthcare AI, shaping positioning, GTM, and thought leadership.

  • Own positioning and messaging across website, collateral, and external comms.
  • Must-have: 5+ years in strategic writing/marketing for complex B2B tech or healthcare.
  • Strong storytelling and cross-functional collaboration for enterprise audiences.

Job Description

Responsibilities

  • Define how Qualified Health wins. Own the positioning, messaging, and GTM narrative that makes the company's value undeniable to the right buyers, and ensure it shows up consistently across the website, collateral, and external communications.
  • Create a shared messaging foundation that unifies Commercial, Product, and AI Transformation teams around a single, compelling story.
  • Arm the Commercial and AI Transformation teams with the assets they need to drive real value: pitch decks, one-pagers, case studies, and copy that reflect deep product conviction.
  • Continuously sharpen the value proposition through market testing and ensure that positioning reflects what resonates in a rapidly changing field.
  • Shape how the enterprise healthcare AI category is defined, taking a deliberate point of view on market evolution and ensuring Qualified Health's positioning stays ahead of it.
  • Produce original, publication-quality thought leadership on healthcare AI, governance, and enterprise adoption, writing articles, op-eds, and essays that move the conversation forward and resonate with clinicians, operators, and policy-adjacent audiences.
  • Be the voice behind the ideas: ghostwriting LinkedIn posts, essays, and narrative pieces for founders and senior leaders that capture their voice while sharpening their argument.
  • Weave individual company moments into a coherent, cumulative story, drafting internal and external communications that connect announcements to a larger narrative about where healthcare is going and why Qualified Health is leading it.
  • Develop deep subject-matter fluency in partnership with Commercial, Product, Clinical, and AI Transformation leaders, ensuring narratives are accurate, substantive, and insightful.
  • Own Qualified Health's earned media presence and grow its share of voice in tier-one healthcare and technology outlets.
  • Lead communications for the company's most consequential moments: write press releases and press materials, align messaging across stakeholders, and prepare executives for high-stakes announcements around financing, launches, partnerships, and customer stories.
  • Establish Qualified Health as a credible, sought-after voice by pursuing speaking and recognition opportunities that advance the company's visibility and through a cadence of analyst briefings (e.g., KLAS, Gartner, Forrester, and Rock Health).
  • Build and manage durable partnerships with leading healthcare organizations, professional societies, and thought leadership platforms, structuring relationships that generate co-branded content, shared audiences, and recurring visibility for Qualified Health's ideas.
Qualified Health logo

Qualified Health

Healthcare AI can’t scale without safety and trust. That’s where we come in.Qualified Health is the healthcare-native, enterprise AI platform helping health systems deploy safe and scalable AI to drive measurable clinical and financial outcomes.Reaching over 400,000 users across top health systems nationwide, our platform combines workflow automation, agent development, clinical safeguards, real-time monitoring, and end-to-end governance with deep healthcare and AI expertise, helping healthcare leaders realize value at scale.We are growing! Please see our open roles here:https://www.qualifiedhealthai.com/careers

Founded in 2023
Palo Alto, California, USA
47 employees (2 in marketing)

Traffic Signals

Monthly Visitors
17.4K
Traffic Source Mix
Search
24%
Direct
57.6%
Referral
10.2%
Social
7.1%
Paid
1%

Headcount Trend

Current headcount: ~51

Funding

Total Funding
$30M
Last Raise
$30M
Seed, 1 years ago

Funding History

  • Jan 2025
    Seed • $30M
  • May 2024
    Pre Seed

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