Responsibilities

• Develop and own Gaia's positioning, messaging architecture, and brand voice, adapting the company's story for patients, physicians, partners, and investors, and signing off on external communications
• Build the voice-of-patient and voice-of-physician research engine: qualitative, quantitative, cultural, and market research, and the operating systems that carry insight into product and business decisions
• Shape how Gaia presents its science: accurate, accessible, and compelling, and build the claims framework with our regulatory and scientific partners
• Translate customer insight into what we build and how people experience it: product recommendations, packaging, education, and the collateral that makes patients and physicians feel informed, comfortable, and involved
• Build and run the content and audience engine: social, newsletter, podcast, with clear goals, cadence, and measurement, growing meaningful public interest in the problem we're solving
• Develop physician-facing materials and relationships, building the foundation for a scalable clinician program and bringing physician feedback into company decisions
• Own product marketing operations: sources of truth for messaging, research, claims, and assets, plus the operating plan, budget, and sequencing
• Partner with the CEO on the company narrative, including the story and materials that carry Gaia into its next stage of growth

Requirements

• 5+ years in product marketing, brand, or communications roles with direct, hands-on ownership.
• You've personally built positioning, insight programs, and content or audience engines, and the systems that sustain them
• Experience in healthcare or another regulated, trust-sensitive industry. You understand that what a company says and claims deserves real thought before it goes into the world
• Research fluency: you've designed and conducted qualitative and quantitative customer research yourself, and turned it into decisions
• Exceptional writing and messaging craft across audiences and formats
• A record of influencing product and customer-experience decisions with customer insight
• Low ego, strong listening, self-awareness, and high ownership. Rigorous without being bureaucratic, creative without being precious

Preferred

• Consumer health or patient-facing healthcare experience, including science or clinical communication
• A track record of audience building with real numbers — social, newsletter, podcast, or community growth you can show
• Experience earning credibility with physicians or other expert audiences
• Customer-experience sensibility. You care how companies handle questions, concerns, and problems, and you've built programs that show it
• AI-forward in your work: hands-on with AI tools for research, content, and operations
• Early-stage experience as a first or founding marketing hire

Benefits

• Comprehensive medical, dental, and vision insurance with HSA and FSA options
• One Medical membership, 24/7 virtual care, and mental health support
• Generous paid time off, company holidays, and sick time
• Life and Disability Insurance
• 401(k) retirement plan
• Pre-tax commuter benefits for transit and parking