Product Marketing Lead

London, UK (Hybrid)

£90K/yr – £105K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Own and unify go-to-market for a merged FundApps and SteelEye platform, turning complex regulatory and enterprise capabilities into clear buyer narratives and fast launches.

  • Growth and GTM ownership: shape positioning, messaging, and packaging across multi-product suites for buy-side and sell-side audiences.
  • Cross-functional enablement: align Product, Sales, Pre-Sales, and Client Success on buyer needs and enterprise deal support.
  • Insights-to-action: feed deal and client learnings back into product strategy, competitive intelligence, and content-led campaigns.

Job Description

Responsibilities

  • Own positioning, messaging, and value propositions across the combined FundApps and SteelEye platform and product suite
  • Develop clear, differentiated narratives for both buy-side and sell-side audiences
  • Translate complex capabilities into simple, compelling customer value
  • Ensure consistency across marketing, sales, and customer communications
  • Lead go-to-market strategy for new products, features and integrated capabilities
  • Define how products and the broader platform are packaged and brought to market
  • Deliver end-to-end launches across messaging, enablement and client communications
  • Align closely with Product on roadmap priorities and market opportunities
  • Partner with Sales, Pre-Sales, and Client Success to understand buyers and support enterprise deals
  • Equip commercial teams with clear narratives, value frameworks and objection handling
  • Feed insights from deals and clients back into product and GTM strategy
  • Own market, client and competitive intelligence across buy-side and sell-side segments
  • Lead win/loss analysis and translate insights into positioning and product direction
  • Act as the voice of the client internally
  • Partner with demand gen and ABM teams to ensure alignment with product positioning
  • Contribute to high-impact content, campaigns and events

Requirements

  • 10+ years in Product Marketing or related GTM roles within B2B SaaS
  • Experience working across multi-product platforms or product portfolios
  • Proven ability to partner effectively with both Product and Commercial teams (Sales, Pre-Sales, Customer Success)
  • Strong understanding of enterprise sales cycles and multiple buyer personas
  • Ability to translate complex, technical products into clear and differentiated messaging

Preferred

  • Experience in financial services, capital markets or regulatory/compliance domains is desirable but not mandatory
  • Experience working across multi-product platforms or product portfolios, ideally in a complex or regulated domain

Benefits

  • 🕐 Work/life balance with flexible hybrid working
  • 💚 Wellbeing benefits such as private health insurance, life insurance, a flexible stipend and mental health coaching
  • 💰 Matched pension contribution up to 10%
  • 💰 Peer micro-bonuses through Bonusly
  • 🎓 £1,000 learning budget each year and unlimited professional development leave
  • 💡 Peer-led ‘Brown-bag lunch’ learning sessions and an annual Learning Festival
  • 🚢 25 days holiday leave + an extra day next year if you use it all + an extra day after 3 & 5 years
  • 🧳 5 Years @ FundApps - additional 4 weeks paid holiday leave during your 5th year as a FundApper
  • 👶 26 weeks leave for all new parents regardless of gender, location or family structure
  • ❤️ Volunteering leave
  • 🎁 Birthday off
FundApps logo

FundApps

FundApps is a cloud-native RegTech SaaS platform that automates compliance monitoring and reporting for the world’s leading financial institutions.Trusted by some of the world’s largest hedge funds, asset managers, pension funds, and investment banks, FundApps monitors over $30 trillion in assets under management across 100+ jurisdictions, representing 19% of global assets under management.Whether it's shareholding disclosure, sensitive industries, position limits, or regulatory reporting, we help clients stay ahead of regulatory change, reduce operational risk, and safeguard their reputation.As a certified B Corp, we’re committed to doing business the right way - with integrity, transparency, and a strong ethical foundation.Good people. Good business. Good ethics. We are FundApps.

Founded in 2010
London, England, GBR
148 employees (6 in marketing)

Traffic Signals

Monthly Visitors
25.5K
Traffic Source Mix
Search
24.9%
Direct
67%
Referral
4.5%
Social
2.7%
Paid
0.8%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size
6 (4% of company)

Funding

Last Raise
Private Equity, 8 months ago

Funding History

  • Nov 2025
    Private Equity
  • Jul 2025
    Private Equity
  • May 2021
    Private Equity

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