Responsibilities

• Lead planning and execution for a range of scaled marketing initiatives across both OSB and DFS.
• Partner closely with Product, Platform, CRM, Media, Social, Creative, Commercial, and Research teams to lead campaign rollouts and ensure alignment across channels.
• Work closely with the Performance Media team to help shape messaging, creative outputs, and campaign communications across acquisition and lower-funnel marketing initiatives.
• Lead product marketing launches by understanding feature functionality, gathering key inputs, and translating product updates into clear and compelling customer-facing messaging.
• Contribute to messaging development, campaign briefs, creative reviews, and executional planning to ensure work remains customer-centric and on-brand.
• Surface customer, category, and competitive insights that can help inform positioning, messaging, and future campaign opportunities.
• Lead post-campaign analysis and synthesize performance learnings to help inform future planning and optimization.
• Support broader go-to-market planning and campaign operations including asset reviews, stakeholder coordination, and launch readiness.
• Champion brand consistency across all activations, ensuring messaging, creative, visual identity, and execution align with established brand guidelines, systems, and tone of voice.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 6–8 years experience across brand marketing, product marketing, campaign management, or consumer marketing.
• Strong understanding of brand marketing fundamentals including positioning, messaging, creative development, and customer communication.
• Ability to balance strategic thinking with strong executional rigor and attention to detail.
• Strong creative instincts and an understanding of how messaging and creative work together across channels and customer touchpoints.
• Experience managing multiple stakeholders and navigating cross-functional organizations in fast-paced environments.
• Strong organizational, communication, and project management skills.
• Comfortable operating with evolving priorities and rapid turnaround timelines.
• Experience within sports, gaming, entertainment, consumer technology, or culturally-driven brands is a plus.

Nice to Have

• A strong understanding of the sports landscape, fan behavior, and broader sports betting ecosystem is essential for this role.
• The ideal candidate should have a strong pulse on cultural moments, seasonal rhythms, media narratives, and the nuances that shape how sports fans engage with Sportsbook products and content.
• They should also be confident making decisive marketing and communication decisions that enable execution at speed.