Responsibilities

• Own end-to-end go-to-market strategy across a portfolio of product lines - including market segmentation, value prop development, competitive positioning, and messaging architecture. You’ll translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion
• Lead major product launches and feature releases, owning a repeatable launch process and working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption
• Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration
• Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that directly improve close rates and deal velocity
• Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team
• Build and maintain a deep understanding of the healthcare benefits and provider landscape - including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria
• Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps
• Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization

Requirements

• 8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale
• A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.)
• Exceptional analytical skills — you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
• Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
• Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
• A demonstrated ability to lead and partner across functions — you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
• Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
• A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

Benefits

• In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.