Responsibilities

• Develop and refine product value propositions and messaging frameworks that clearly articulate differentiation and market value.
• Define and maintain competitive positioning and messaging against key market competitors.
• Translate product capabilities, features, and technical attributes into clear messaging aligned with target industries, hazards, and customer use cases.
• Align with product launch strategy and commercialization efforts, ensuring coordinated go-to-market execution across teams.
• Own the content strategy and editorial governance to ensure consistency, brand alignment, and strategic messaging.
• Develop integrated content plans and campaigns aligned with product priorities, market opportunities, and revenue objectives.
• Ensure content aligns with customer journey stages and supports both demand generation and sales enablement.
• Manage the full content lifecycle including planning, development, approvals, publication, and ongoing optimization.
• Lead the creation of marketing content including product messaging, articles, case studies, application guides, videos, campaign assets, and digital content.
• Manage the development and production of content in partnership with internal creative resources and external partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–8+ years of experience in product marketing, content marketing, or B2B marketing.
• Demonstrated experience developing messaging frameworks, product narratives, and strategic marketing content.
• Proven ability to translate complex or technical product capabilities into clear, compelling customer value propositions.
• Strong writing, storytelling, and content strategy skills across multiple formats.
• Experience creating sales enablement and go-to-market assets.
• Ability to translate complex product capabilities into clear commercial value.
• Ability to collaborate effectively with cross-functional teams including Product Management, Sales, and Customer Experience

Preferred

• Experience marketing technical or industrial products in a B2B manufacturing or industrial environment
• Experience supporting distributor-based or channel-driven sales models.
• Experience developing marketing content that supports digital discovery, SEO, and campaign execution.
• Experience managing creative teams or coordinating internal and external resources.
• Experience working in a private equity-backed or high-growth organization.

Benefits

• Medical HSA Plan Dental Voluntary Vision Voluntary Long-Term Disability Employer-Paid Life and AD&D Insurance Voluntary Accident Insurance Voluntary Critical Illness Insurance Voluntary Identity Theft Protection Insurance Voluntary Legal Insurance 401K Plan with Company Match Company Paid Holidays Employee Assistance Program Tuition Reimbursement Bereavement Paid Time Off Paid Sick Time