Product Analyst, Visa Pay Commercialization
San Francisco, CA (Unknown)
$123K/yr – $191K/yrMid LevelFull time
Posted 12 days ago
Job Summary
Own the global GTM and growth program for Visa Pay, driving cross‑functional launches, onboarding, and partner ecosystem execution to scale adoption and volume.
- Define GTM strategy and market rollout across regions
- Lead onboarding, activation, and enablement with regional teams
- Collaborate with issuers, processors, and partners to accelerate adoption
Job Description
Responsibilities
- Define and execute the global GTM strategy for Visa Pay, from product launch through market scale and commercialization.
- Identify new growth opportunities, client segments, use cases, and strategic partnerships to expand Visa Pay adoption and payment volume.
- Lead client implementation and activation efforts for Visa Pay, partnering with regional product, technology, client services, processors, and ecosystem partners to drive successful onboarding, launch readiness, time-to-market reduction, and transaction volume ramp-up.
- Develop business cases, pricing strategies, and commercialization frameworks that support revenue growth and market penetration objectives.
- Partner closely with Regional Product, Sales, Business Development, Marketing, and Client Services teams to drive client acquisition, implementation, and activation.
- Translate customer, market, and competitive insights into actionable product requirements, roadmap prioritization, and GTM strategies.
- Lead cross-functional initiatives to launch new Visa Pay capabilities, ensuring alignment with Visa's strategic objectives and brand positioning.
- Manage portfolio performance, including client adoption, engaged clients, transaction volume growth, revenue realization, and profitability targets.
- Develop and execute market-specific enablement programs, sales collateral, and customer value propositions to support regional growth.
- Influence ecosystem stakeholders, including issuers, acquirers, processors, fintechs, wallets, and strategic partners, to accelerate market deployment and scale.
Requirements
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
- 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
- Experience in product strategy development and implementation.
- Experience in identifying business and market opportunities.
- Experience in creating business plans for new products.
- Experience in determining market requirements for products.
- Experience in ensuring product alignment with organizational objectives.
- Experience in cross-functional collaboration with systems, marketing, and sales.
- Experience in formulating long-term cost and profit control plans.
- Experience in promoting new technologies and industry trends.
Preferred
- Experience in product leadership roles within financial services, preferably in money movement, payments, or related domains.
- Experience with money movement products and technologies, including B2B connect, Visa Direct, and Currency Cloud.
- Experience in risk and compliance practices within financial services.
- Experience in analytical and problem-solving for process improvements.
Benefits
- Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.
Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)
Salaries
Posted range
$123K/yr – $191K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,328 (5% of company)
Median Career Experience
19 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
14
People
HR / Recruitment
Marketing Leadership
Funding
Last Raise
Post IPO Equity, 10 years ago
Funding History
- Sep 2016Post IPO Equity
Traffic Signals
Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%
Headcount Trend
Current headcount: ~29.4K





































































