Responsibilities

• Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change
• Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space
• Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio
• Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers
• Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events
• Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives
• Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives that help them communicate Picus’ value consistently and confidently
• Validate and refine messaging through feedback from customers, prospects, analysts, and field teams, ensuring Picus’ positioning remains relevant, credible, and differentiated

Requirements

• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
• A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
• Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage
• The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
• Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance
• Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
• Strong executive presence and the ability to collaborate with—and constructively challenge—leaders across Product, Research, Sales, and Marketing
• A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback