Responsibilities

• Enterprise-Wide Strategic Counsel: Serve as a consistent strategic counselor to VPs and the CMO, not just a research partner to the brand team — proactively shaping brand and growth strategy across the full Intuit ecosystem.
• Global Brand Health Ownership: Own the strategic direction of global brand health measurement across GBSG Brands, identifying cross-brand patterns and halo effects that no single-brand view would surface.
• Advanced Measurement & Modeling Fluency: Drive research strategy for creative pre-testing, in-market measurement, while working fluently alongside MMM and data science outputs to connect brand-level shifts to revenue and performance outcomes.
• Cross-BU Insight Synthesis: Master the full ecosystem view — triangulating brand trackers, ad-hoc studies, MMM/attribution models, and competitive intelligence into a single strategic narrative that spans business units.
• Leading Ambiguous, High-Stakes Initiatives: Build learning plans for strategic problems where data is incomplete or conflicting; drive actionable intelligence at the velocity Intuit's leadership requires.
• Operational Ownership at Scale: Take end-to-end accountability for research investment prioritization across the BU — not just your own programs — including vendor strategy and budget allocation against the highest-impact opportunities.
• Mentorship & Multiplier Effect: Lead mentoring and coaching across multiple teams, not just immediate peers, and influence cross-BU research standards and practices.
• AI Championing: Champion Generative AI adoption across the research organization, driving transformative applications rather than incremental efficiency gains.
• Reliable Delivery at Executive Velocity: Anticipate roadblocks before they surface and escalate with solutions, keeping multiple concurrent, high-visibility initiatives moving at Intuit's pace.
• Cross-Functional Leadership: Partner with Data Science and Analytics leadership to fuse voice-of-customer insight with behavioral and financial data, delivering a 360-degree, model-validated view of brand and business performance.

Requirements

• Extensive Research Leadership: 15+ years of experience in market research, with a strong preference for financial management-sector, including demonstrated experience operating at a strategic, cross-functional leadership level.
• Deep Technical & Methodological Expertise: Advanced proficiency across quantitative and qualitative methodologies, including experimental/test-and-control design, regression and multivariate analysis, and working knowledge of MMM, attribution, and incrementality frameworks well enough to critically evaluate and integrate model outputs.
• Brand & Creative Subject Matter Authority: Recognized expertise in global brand health measurement, creative effectiveness, and sponsorship/investment ROI measurement.
• Analytical & Synthesis Mastery: Exceptional ability to connect disparate, sometimes conflicting data sources into a single, defensible narrative; fluent with data and comfortable presenting statistical nuance to executive audiences.
• Executive Influence: Proven track record of shaping strategy and decision-making at the VP/CMO level, with the presence and communication skill to counsel senior leaders directly.
• Technical Proficiency: Hands-on experience with survey and discussion guide programming, DIY analysis tools, and ideally SQL or equivalent querying skills for independent data exploration.
• AI Fluency & Innovation Leadership: Demonstrated experience applying Generative AI to research design, synthesis, or efficiency, with a track record of driving AI adoption at a team or organizational level.
• Growth Mindset & Urgency: A demonstrated bias for action and continuous learning — comfortable making high-stakes calls with incomplete data and moving at speed without compromising rigor.
• Collaborative Leadership: Exceptional interpersonal skills with a track record of leading and mentoring across diverse disciplines, cultures, and global regions.
• Education: Bachelor's degree or equivalent work experience; advanced degree a plus.