Responsibilities

• Own “Fix the Funnel” conversion optimization end-to-end – mapping the customer journey from registration through first real money activation, surfacing full-funnel drop-off, and driving best-in-class journeys that convert efficiently and effectively.
• Build and prioritize a conversion-focused roadmap in partnership with Product, CRM/Early Life, UX Research, and Analytics, holding the funnel accountable to clear conversion KPIs.
• Design and run rapid test-and-learn programs across the growth function – hypotheses, A/B tests, and cohort readouts – to continuously lift registration-to-activation conversion.
• Help deliver an industry-leading Unified Refer-a-Friend (RAF) program alongside our SBK counterparts – supporting the end-to-end product roadmap, seamless in-product sharing mechanics, and an incentivized referral ecosystem, nationwide.
• Partner with Product, Engineering, and Creative to optimize RAF performance and reward mechanics, and help build the playbook for scaling referral across the Predicts One App.
• Support the always-on offer testing roadmap – contributing to offer scorecards and performance grading (volume, geo, value, paybacks) and a rapid experimentation cadence that identifies winning acquisition and activation mechanics.
• Translate complex funnel, referral, and offer performance into clear, actionable insight and reporting for cross-functional stakeholders and senior leadership, guiding where the team focuses and acts.
• Partner across Commercial, CRM, Analytics, Product, and the broader Acquisition team to drive process improvement, and support planning and forecasting with accurate, up-to-date views of conversion and referral performance.
• In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.

Requirements

• 5+ years of experience in digital or growth marketing, with a focus on conversion optimization, funnel/lifecycle, or consumer acquisition
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
• Demonstrated experience owning or driving conversion-rate / funnel optimization and structured A/B test-and-learn programs
• Strong cross-functional partnership skills, particularly with Product, CRM/Retention, UX, and Analytics teams
• Experience with referral (RAF) or lifecycle/CRM marketing a strong plus
• Highly numerically literate with advanced Excel skills and experience building data visualization views
• Experience working with large datasets and translating performance data into actionable insights
• Strong attention to detail and results-oriented mindset, with a focus on objective performance measurement
• Ability to distill complex analyses into clear, concise insights for a wide range of stakeholders, including senior leadership
• Metrics-driven, with a focus on continuous improvement of marketing performance and customer journeys

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
• FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .
• The applicable salary range for this position is $ 103,000 - $129,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.