Responsibilities

• Own "Fix the Funnel" conversion optimization end-to-end – mapping the customer journey from registration through first real money activation, surfacing full-funnel drop-off, and driving best-in-class journeys that convert efficiently and effectively.
• Build and prioritize a conversion-focused roadmap in partnership with Product, CRM/Early Life, UX Research, and Analytics, holding the funnel accountable to clear conversion KPIs.
• Design and run rapid test-and-learn programs across the growth function – hypotheses, A/B tests, and cohort readouts – to continuously lift registration-to-activation conversion.
• Help deliver an industry-leading Unified Refer-a-Friend (RAF) program alongside our SBK counterparts – supporting the end-to-end product roadmap, seamless in-product sharing mechanics, and an incentivized referral ecosystem, nationwide.
• Partner with Product, Engineering, and Creative to optimize RAF performance and reward mechanics, and help build the playbook for scaling referral across the Predicts One App.
• Support the always-on offer testing roadmap – contributing to offer scorecards and performance grading (volume, geo, value, paybacks) and a rapid experimentation cadence that identifies winning acquisition and activation mechanics.
• Translate complex funnel, referral, and offer performance into clear, actionable insight and reporting for cross-functional stakeholders and senior leadership, guiding where the team focuses and acts.
• Partner across Commercial, CRM, Analytics, Product, and the broader Acquisition team to drive process improvement, and support planning and forecasting with accurate, up-to-date views of conversion and referral performance.

Requirements

• 5+ years of experience in digital or growth marketing, with a focus on conversion optimization, funnel/lifecycle, or consumer acquisition
• Bachelor's degree in Marketing, Business, Analytics, or a related field preferred
• Demonstrated experience owning or driving conversion-rate / funnel optimization and structured A/B test-and-learn programs
• Strong cross-functional partnership skills, particularly with Product, CRM/Retention, UX, and Analytics teams
• Experience with referral (RAF) or lifecycle/CRM marketing a strong plus
• Highly numerically literate with advanced Excel skills and experience building data visualization views
• Experience working with large datasets and translating performance data into actionable insights
• Strong attention to detail and results-oriented mindset, with a focus on objective performance measurement
• Ability to distill complex analyses into clear, concise insights for a wide range of stakeholders, including senior leadership
• Metrics-driven, with a focus on continuous improvement of marketing performance and customer journeys

Preferred

• Interest in the Online Gaming industry preferred.

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.