Responsibilities

• Amazon is seeking a highly proactive and relationship-driven Media Relations and Strategy Specialist to build and scale media relationships that drive storytelling opportunities and business impact.
• This role focuses on cultivating strong connections with journalists, editors, creators, and influencers while developing mechanisms to track engagement and convert relationships into meaningful coverage opportunities.
• In this role, you will contribute to business-wide media relations strategy and execution, building a robust network of reporter and influencer contacts across technology, consumer, and business media.
• You\'ll proactively generate story leads through ongoing relationship management, identifying opportunities to connect Amazon\'s innovations with the right media voices at the right time.
• You will develop and implement program management systems to track reporter contacts, monitor open leads, and measure relationship health across your media network.
• Through strategic outreach and consistent engagement, you\'ll create a pipeline of coverage opportunities that support business objectives and enhance Amazon\'s reputation.
• This is a hands-on role where you\'ll craft compelling press materials and pitches, monitor media coverage and emerging trends, and analyze public sentiment to inform strategy.
• You\'ll work collaboratively across org-wide teams to prioritize opportunities, balance competing demands, and ensure seamless execution of media relations programs.

Requirements

• 5+ years of recent professional communications or public relations experience
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience with strong project management skills and the ability to thrive in a fast-paced environment
• Bachelor\'s degree or equivalent
• Proven track record of building and maintaining productive relationships with journalists and media contacts.
• Demonstrated ability to work effectively in fast-paced environments with tight deadlines.

Preferred

• Can work proactively and independently, meet deadlines, and deliver on projects and tasks
• Strong interpersonal and networking abilities with proven success fostering trust with media contacts.
• Experience developing systems or mechanisms to track media relationships and measure engagement.
• Understanding of the media landscape with ability to anticipate trends and identify story opportunities.
• Collaborative mindset with demonstrated ability to work effectively across cross-functional teams.

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave