Responsibilities

• Build and execute a proactive PR strategy that enhances top-of-funnel awareness and strengthens brand credibility across key media outlets, including trade, pet, health, and lifestyle publications.
• Secure consistent editorial coverage that aligns with Wuffes’ science-led positioning, founder stories, product innovations, and customer impact narratives.
• Develop and pitch engaging story angles that create media-worthy moments, even in the absence of hard news, to maintain ongoing media interest.
• Manage relationships with journalists, editors, and digital publications to ensure continuous coverage opportunities and brand presence.
• Position Wuffes effectively within AI-powered search tools and consumer research platforms related to pet health, supplements, and dog care.
• Drive revenue growth through high-performing affiliate partnerships, focusing on Amazon and DTC channels.
• Activate and nurture relationships with top publishers and commerce editors to secure product features, roundup inclusions, and promotional placements during key shopping events like Pet Day, Prime Day, and Black Friday/Cyber Monday.
• Develop and implement publisher strategies for seasonal events to maximize visibility and conversion rates.
• Expand DTC affiliate performance by collaborating with networks such as StackCommerce and GiddyUp, identifying new opportunities for growth.
• Align internal teams on offers, creative assets, and channel strategies to optimize affiliate and media campaigns.

Requirements

• 3–5 years of experience in PR and affiliate marketing, with a strong understanding of how earned media and performance channels integrate.
• Existing relationships with commerce editors, journalists, affiliate managers, or digital publishers within the pet, health, or lifestyle sectors.
• Proficiency in leveraging PR activities to support SEO, AEO, and GEO strategies, with a history of securing placements in high-authority publications.
• Experience influencing publisher pipelines, pitching compelling story angles, negotiating placements, and measuring performance outcomes.
• Proactive and entrepreneurial mindset with the ability to identify opportunities and follow through with urgency.
• Excellent communication, negotiation, and relationship-building skills.

Preferred

• Familiarity with affiliate marketing tools, networks, and performance dashboards such as Levanta, Impact, or Skimlinks is a plus.

Benefits

• Generous PTO policy offering 15 days of paid time off plus 11 federal holidays to promote work-life balance.
• Health Insurance Reimbursement program to support your healthcare needs.
• Fully remote work environment with flexible location options, including a bi-annual work-from-anywhere policy for two weeks in summer and winter.
• Enhanced parental leave to support life’s important milestones and family needs.
• Opportunities for professional development and growth within a supportive team environment.
• Access to a collaborative and innovative company culture focused on pet wellness and health.