Responsibilities

• Support the development and execution of comprehensive communications strategies that solve client challenges, reach target audience groups across relevant channels and drive business, brand and societal impact.
• Develop and execute thought leadership strategies.
• Work directly with clients and senior staff, and assist in leading client communications, as appropriate.
• Build and maintain positive relationships with press outlets, journalists, and media platforms.
• Assist with developing creative story angles.
• Pitch and secure media coverage on behalf of clients in print, broadcast and online media outlets on a regional and national level.
• Write, proof and edit a variety of PR and marketing materials including press releases and pitches.
• Help develop compelling and out-of-the box story angles and draft compelling narratives on behalf of clients and their projects.
• Monitor, assess, and track the performance of communications strategies, identifying KPI’s from the outset and using them to make improvements and guide future strategic communications planning.
• Develop and foster strong and positive relationships with current and potential clients.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• Minimum of 4-6 years’ experience in public relations, communications, brand or social impact strategy roles.
• Proven experience in developing and executing successful brand and social impact strategies and communication campaigns.
• Excellent writing skills. Whether writing an official press release, an awards submission, or casual email, you can tailor your writing style to deliver information accurately and effectively.
• Ability to multi-task and balance multiple clients. When everyone thinks their time and work is the most important, you understand how to balance competing requests and keep everyone happy.
• Ability to meet deadlines without sacrificing quality.
• Solid relationships with members of the media, particularly top-tier and trade outlets and media reporters.
• A passion for media. You get your news from a wide range of sources and follow broader media trends.
• A strong understanding of the evolving media landscape.
• A team-oriented attitude. You understand that it’s about the team’s success and not just getting the credit for your work. You are willing to step out of your comfort zone so that the team can succeed.