Responsibilities

• Develop comprehensive keyword lists and compelling ad copy for search campaigns, ensuring they align with advertiser objectives. This involves a creative and analytical approach to match the goals of large ad spend advertisers and various clients.
• Create, manage, and optimize new paid search campaigns in Google Ads and, where applicable, Microsoft Advertising, overseeing the entire process from inception through optimization. This requires a deep understanding of paid search mechanisms and a strategic mindset.
• Conduct thorough QA checks on campaigns before launching to ensure accuracy and performance.
• Implement optimization changes to campaigns and keywords to drive maximum ROI. This includes making data-driven decisions and adjustments to meet advertiser goals.
• Generate and present insightful campaign reports, offering actionable insights and recommendations for continuous improvement. This involves analyzing data, identifying trends, and communicating effectively with clients and team members.
• Proactively schedule and conduct client calls to discuss strategies, campaign performance, and upcoming initiatives, ensuring a high level of professionalism and maintaining strong client relationships.
• Utilize reporting tools to compile detailed campaign reports, emphasizing key performance metrics and strategic insights to inform future actions.
• Provide strategic recommendations based on a combination of campaign performance data, industry trends, and competitive analysis. Focus on optimizing ROI and achieving advertiser goals through innovative and effective strategies.
• Manage campaign budgets with precision to achieve target Cost Per Lead (CPL) goals, demonstrating budget stewardship and efficiency in campaign management.
• Conduct in-depth keyword research and competitive analysis to uncover opportunities for campaign optimization and growth. This involves staying ahead of market trends and leveraging opportunities for enhanced performance.

Requirements

• 3-5 years of direct experience in creating, managing, and optimizing paid search campaigns on Google and Microsoft Advertising platforms, demonstrating a deep understanding of both platforms' mechanisms and strategies.
• Current Google Ads Certification, with comprehensive knowledge of Google Ads policies, guidelines, and best practices to ensure campaign compliance and effectiveness.
• Proficiency in HTML and CSS, enabling advanced ad customization and the ability to troubleshoot issues effectively, enhancing ad performance and user experience.
• Familiarity with Google Analytics or equivalent third-party analytics tools, for detailed campaign tracking, analysis, and optimization. This knowledge is critical for making data-driven decisions that align with advertiser objectives.
• Advanced proficiency in Excel or similar spreadsheet software, for sophisticated data analysis, reporting, and the derivation of actionable insights from campaign data.
• Exceptional verbal and written communication skills, evidencing a high degree of professionalism and meticulous attention to detail, vital for clear and effective client and team interactions.
• Demonstrated ability to multitask and meet tight deadlines within a dynamic, fast-paced environment.
• Strong interpersonal skills, with a proven track record of collaborating successfully with both internal teams and external stakeholders, ensuring cohesive campaign strategies and execution.
• Prior experience with PPC management tools and/or experience working within a digital marketing agency is highly preferred.

Preferred

• Prior experience with PPC management tools and/or experience working within a digital marketing agency is highly preferred.

Benefits

• - Paid vacation, holidays, and sick days
• - Health/dental/vision benefits
• - 401k retirement plan and company match contribution
• - Generous paid parental leave
• - Wellness Program
• - Work from home flexibility
• - Denver, CO headquarters available for hybrid work with in office perks