Responsibilities

• Lead the overall brand refresh and strategic evolution of POVISON in the U.S. market, redefining the brand value proposition, brand narrative, positioning, and visual language.
• Personally lead large-scale, 360° integrated brand campaigns, moving beyond one-off marketing materials or activations to build a cohesive brand presence that creates meaningful resonance with U.S. consumers.
• Lead and manage POVISON’s U.S. brand team, providing clear strategic direction and creative leadership.
• Establish effective team collaboration processes and workflows to elevate the overall quality of content and improve the efficiency and consistency of brand operations.
• Translate core product values into compelling brand narratives rooted in the lifestyles and everyday experiences of American consumers and families.
• Develop locally relevant storytelling and content assets that strengthen brand affinity, drive organic discovery, and cultivate authentic community advocacy and word-of-mouth.
• Identify and develop partnerships with U.S. brands, media, and cultural partners, including cross-brand collaborations, pop-ups, experiential activations, and PR initiatives.
• Build brand credibility, cultural relevance, and premium brand perception through high-impact partnerships and experiences.
• Establish and track key brand metrics, including brand awareness, brand perception, organic traffic growth, social engagement, and other relevant indicators.
• Balance a high standard of creative and aesthetic excellence with measurable business objectives and sustainable growth.

Requirements

• 7+ years of brand marketing experience within consumer-facing industries such as DTC, home and lifestyle, consumer electronics, or related sectors.
• 3+ years of experience leading, mentoring, and managing teams.
• Demonstrated experience leading the development of a recognized brand from the ground up, including building its positioning and narrative from 0 to 1; or
• Proven success leading a major brand refresh/rebranding initiative and large-scale integrated marketing campaigns.
• Native-level understanding of U.S. culture, consumer behavior, lifestyles, and communication norms.
• Strong ability to translate cultural and consumer insights into authentic, locally resonant brand strategies and creative execution.
• Native-level or equivalent fluency in English.
• Fluency in Mandarin Chinese and experience working within cross-cultural or multinational organizations are highly preferred.
• Entrepreneurial, resilient, and comfortable operating in a fast-paced, evolving environment.
• Able to think strategically at the highest level while remaining hands-on and close to execution.