Responsibilities

• Develop campaign strategies in partnership with Product Management, Sales, and external agencies
• Identify target segments and customer groups to inform marketing direction
• Oversee execution of multi‑brand campaigns and ensure on‑time delivery
• Collaborate with regional teams in India and China to localise and adapt plans
• Manage marketing budgets and deliver projects within scope
• Create and maintain sales collateral including brochures, case studies, animations, and presentations
• Brief and manage creative suppliers producing visual and digital content
• Work cross‑functionally to gather insights and ensure strategic alignment
• Track campaign performance, lead‑generation metrics, and ROI
• Provide recommendations for continual improvement and future marketing planning

Requirements

• Proven B2B marketing experience, ideally in engineering, manufacturing, or technical sectors
• Background in a senior marketing role with global exposure
• Strong experience managing multi-brand strategies and complex portfolios
• Excellent project management and stakeholder-engagement capabilities
• Confidence facilitating workshops and gathering insights from SMEs
• Experience producing high-quality marketing collateral and working with creative agencies
• Familiarity with CRM systems, lead-tracking tools, and marketing reporting platforms
• Ability to thrive in a global, fast-paced environment with regular travel