Responsibilities

• Daily Budget Pacing: Meticulously review and monitor platform and campaign budgets daily to ensure optimal pacing and prevent over/underspending.
• Paid Search Campaign Launch: Execute the launch of new paid search campaigns from start to finish, including:
• Thorough keyword research and selection.
• Crafting compelling and effective ad copy.
• Structuring efficient and logical ad groups.
• Paid Search Optimization: Continuously optimize paid search campaigns for maximum performance, including:
• Performing regular keyword optimizations (e.g., adding negatives, adjusting bids).
• Conducting ad copy quality reviews and A/B testing to improve click-through rates and conversion rates.
• Adjusting bids, audience targeting, and other campaign settings to improve KPIs.
• Performance Monitoring & Reporting: Track key performance indicators (KPIs) and provide regular reports on campaign performance, highlighting insights and recommendations.

Requirements

• 1-2 years of hands-on experience managing paid search campaigns (Google Ads experience is a must).
• Demonstrated working knowledge of paid social media advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent attention to detail and organizational skills.
• Effective communication and client-facing skills with experience presenting results and strategies to internal teams.
• The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.