Responsibilities

• Develop and execute healthcare professional (HCP) marketing strategies that drive awareness, consideration, adoption, and utilization of MiniMed therapies and technologies
• Create and manage HCP-facing materials and campaigns across print, digital, email, web, social media, and sales enablement channels.
• Partner with clinical, medical education, sales, and reimbursement teams to develop customer-centric programs that support commercial objectives and therapy adoption
• Lead the development of promotional and non-promotional content for HCP audiences, ensuring compliance with regulatory and legal requirements.
• Support product launches and lifecycle marketing initiatives by creating integrated HCP engagement plans that accelerate market penetration and customer acquisition.
• Collaborate with field sales and clinical teams to identify market opportunities, address barriers to adoption, and optimize customer experiences throughout the HCP journey
• Develop tools, resources, and communications that support advocacy-building efforts with key opinion leaders (KOLs), professional societies, and patient advocacy organizations.
• Manage HCP-focused digital marketing programs, including website content, email nurture campaigns, webinars, virtual events, social media initiatives, and marketing automation.
• Support strategic partnerships with healthcare organizations, professional associations, and advocacy groups to expand brand presence and strengthen customer relationships.
• Drive demand generation initiatives that contribute to new patient starts, prescribing growth, and market share expansion.

Requirements

• Bachelor’s degree with 7+ years of marketing and or strategy experience
• OR
• Advanced degree with 5+ years of marketing and or strategy experience

Preferred

• Masters in Business Administration (MBA) or Masters in Finance
• Exceptional leadership, communication, and stakeholder management skills
• Ability to manage multiple tasks and prioritize effectively in a fast-paced environment
• Experience in the medical device, healthcare, or life sciences industry
• Proficiency creating and delivering executive-level presentations
• Proven ability to influence and partner effectively across functions, geographies, and levels in a highly matrixed, cross functional environment
• Familiarity with market research, competitive intelligence, and business case development for organic and inorganic growth opportunities
• Experience developing HCP marketing campaigns for medical device, diabetes, digital health, pharmaceutical, or healthcare technology products.
• Demonstrated success supporting commercial growth objectives, product launches, therapy adoption, and market share expansion.
• Knowledge of healthcare professional engagement strategies, omnichannel customer journeys, and demand generation best practices.

Benefits

• MiniMed offers a competitive salary and flexible benefits package
• At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
• Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.